68% of the population of Metropolitan Lima who look for sites to buy online prefer local stores over foreign shipping, according to a study on the interest and trends of e-commerce in Lima and five world capitals by Impulso Corp.
“In many cases, there is concern that the purchases arrive in the same country, if I buy abroad there is greater distrust of whether it will arrive,” said Ruth Castillejo, global strategic director and founder of Impulso Corp.
The report also details that the demand of women predominates, since they represent 56% of digital buyers.
Meanwhile, by age range, those from 26 to 33 years old and 34 to 40 years old are the ones with the highest flow, representing 36% and 34%, respectively.
On the other hand, the items most sought after by users continue to be food and beverages with 67%, followed by clothing and footwear (55%), technology (50%), appliances (48%), household products (44%). ) and pharmacy and personal care (40%).
Meanwhile, the most used virtual platforms in Lima are Facebook Marketplace (79%), Linio (66%), Mercado Libre (58%), Falabella (33%), Oeschle (30%), Juntoz (27%), Ripley (23%), Lumingo (17%) and Shopstar (13%).
main concerns
On the other hand, although electronic commerce has expanded rapidly, driven by the conditions of the pandemic, there are also persistent concerns on the part of users.
According to the study, they highlight the concern about scams if you pay in advance, mistrust in the delivery of products, fear of misuse of important information, concern about online sales of pages without a physical store, delay in delivery or afraid to meet the seller. In addition, in some cases, there is a preference to observe the product in physical form.
Source: Larepublica
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