Images of Apple's unreleased iPhone 18 Pro Max smartphone have leaked online in two new colors nearly ten days ahead of its scheduled unveiling. Tech insider Majin Bu shared photographs showing two sealed retail packages containing the flagship devices.
The pictures display the smartphones in dark red and light blue finishes. Both shades have surfaced repeatedly in earlier leaks concerning the iPhone 18 Pro and Pro Max lineup, suggesting the appearance of these matching colors is not accidental.
Majin Bu noted that the dark cherry shade appeared particularly interesting, as Apple rarely applies such saturated colors to its high-end Pro series. The consumer technology giant traditionally reserves vibrant options for standard base models. The insider added that the light blue option offers a noticeably more restrained look that could appeal to buyers seeking an alternative to traditional gray and black handsets.
The publication of the photographs follows a video released by a separate source a day earlier showing an iPhone 18 Pro Max in light blue. However, that clip may have featured a physical dummy model rather than an operational smartphone. Dummy units frequently surface long before official product announcements, as accessory sellers and case manufacturers in China use them to design and manufacture protective cases in time for retail launches.
Leaked color choices and expected lineup
Rumors and industry leaks indicate that the full iPhone 18 Pro and iPhone 18 Pro Max lineup will be released in four distinct color options: Dark Cherry, Light Blue, Dark Gray, and Silver.
Apple has scheduled its launch presentation for September 9 at 8:00 p.m. Kyiv time. The showcase is expected to feature the debut of the iPhone 18 Pro, the iPhone 18 Pro Max, and Apple's first foldable iPhone. The company is also expected to announce the Apple Watch Series 12, the Watch Ultra 4, and fifth-generation AirPods Pro wireless earbuds during the broadcast.
Executive leadership transition at Apple headquarters
The September presentation will mark Apple's first major hardware showcase since the appointment of John Ternus as chief executive officer of the company. Ternus is set to replace Tim Cook as the head of Apple on September 1.
Apple traditionally holds its flagship product launches each autumn at its headquarters in Cupertino, California. The September event serves as the primary stage for unveiling the company's latest smartphone hardware, smartwatch updates, and audio devices ahead of the end of year shopping period.
