The search for sportswear on the internet has increased by more than 100% during this summer, compared to the same period last year, according to the Linio marketplace.
According to the online shopping site, sports equipment such as accessories, shoes, weights, dumbbells, bicycles, treadmills and smart watches have also registered growth compared to the summer of 2021.
“Searches for sportswear have doubled, while everything related to weights and dumbbells has increased by 40% in the last two years,” said Jason Huertas, Commercial Director of Linio.
According to the executive, 43% of these users are young people between 25 and 35 years old, while the remaining 30% are young adults between 35 and 45 years old. 60% are men and 40% women.
In terms of geographic location, 65% of users are in Lima and Callao, while the remaining 35% are in cities such as Trujillo, Chiclayo, Piura, Ica, Huaraz, Cajamarca and Arequipa.
On the other hand, it was also announced that in the case of sneakers, the category increased by 20%, watches and smart bands by 35%, with Xiaomi, Amazfit, Huawei, Lenovo, Samsung and Apple being the most requested. .
Source: Larepublica
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
