Marlon ‘Chito’ Vera bets on business and presents his business Jugos Pepa

Soursop, lemon and passion fruit juices are already marketed in stores and supermarkets in the country under the brand Juices Pepa, created by Marlon ‘Chito’ Vera.

The venture, which was born before the start of the COVID-19 pandemic, emerged in the middle of a meeting at home.

Vera points out that in her family there is the after-dinner custom of sharing refreshing and tasty juices. “We had the opportunity to start this venture in 2020, two months before the pandemic, but we have been very focused to be able to maintain it and reach every corner of our Ecuador and, of course, be an export product,” he says. .

Currently, the business catalog features the flavors of soursop, soursop with pitahaya, lemon and passion fruit.

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Vera highlights that the soursop was chosen because it is a fruit with many nutritional benefits. On the other hand, pitahaya is classified as an exotic fruit with many nutrients and properties that promote digestion, therefore its combination of soursop with pitahaya is a nutritional treasure.

Production takes place in a plant in Guayaquil. The process begins with the search for the fruit, which arrives at the facilities still green. Then, as it matures, manual pulping is carried out and this pulp is stored in a refrigeration chamber to, As there is demand for the product, the liquefaction, packaging and distribution is carried out.

The fruit used in juices It is acquired in Guayas and Chone, in sectors such as Isidro Ayora, Pedro Carbo, Junín and via a Playas.

The business plans include opening a distribution center in Chone in February. In addition, incorporating new flavors such as coconut, mandarin, among others, to the range of products.

Currently, juices are available to the consumer in chain stores, supermarkets, gas stations and pharmacies in Guayaquil, Manta, Portoviejo, Machala, Cuenca, Salinas, Beaches, among other cities. (I)