In Peru, women They have an important presence in the business structure, being vital for economic development. And, of the 3.6 million micro and small businesses (MYPES) that exist at the national level, 40 % is led by women, which means a total of 1.4 million businesssaid Rodolfo Ojeda, president of the small business guild (SME) of the Lima Chamber of Commerce (CCL).
The business representative said that, from 2022 to date, the percentage of MYPES led by women It has achieved significant advance, since it advanced 5 percentage points (from 35% to 40%).
“This jump is due to various factors, including the programs that the government promotes as Emprende woman And because more and more women are encouraged to formalize their businesses, especially in digital and sustainable items, ”he said.
The activities in which the most develop the Peruvian entrepreneurs They are mainly in trade (38.8%), Agricultural (30.5%), services (24.2%) and manufacture (6.2%).
“Other potentially optimal items for entrepreneurs include technology, tourism, education and health, growing sectors that offer opportunities for female innovation and entrepreneurship,” said Rodolfo Ojeda.
Presence in the financial system
Similarly, he stressed that entrepreneurs are good clients in the financial system, because they are usually responsible and committed to the scheduled payment. This is evidenced at the level of Moneywhose rate is 9%, much lower figure compared to men (13%).
Among the financial products that women mostly request are Microcreditdestined for the growth of their businesses (70% of applications), as well as digital wallets, where 50% of these businesses already use them.
Another relevant fact is that Lima concentrates the greatest number of Mypes led by women with 45%. Freedom and Piura follows (each with 8%), due to agro -export and handicraft production.
And at a shorter level is Cusco (6%), mainly with businesses dedicated to experiential tourism led by Quechuas women, it follows Madre de Dios (4%) with the presence of entrepreneurs who combine ecotourism and conservation and, finally, Amazonwith agrotourism projects led by women.
At another time, the union representative said that today it is key to increase the visibility of entrepreneurial women with a proper training in business management and programs that strengthen their administrative and strategic skills.
In the same way they access Networking networks with participation in associations and events, in order to expand their contacts and business opportunities; More access to digital platforms with the use of technological tools to promote their products or services online, as well as participate in mentoring with the accompaniment of experienced professionals for the guide in their business development and personal brand.
“It is also very important to sustain strategic alliances with large companies, for example, with supermarkets where they can include their products, as well as the use of professional social networks with workshops that allow them to dominate Tiktok and Instagram,” said Rodolfo Ojeda.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
