Indecopi declares unfounded complaint against milk glory for the use of ‘Greek’ in its yogurt: Entity discards alleged modality of deception

Gloria SA, one of the most recognized brands in the dairy market, offers Greek yogurt as one of its products, especially aimed at consumers who would seek a healthy eating. According to the company, its elaboration follows “a careful process of elaboration and a special selection of ingredients to satisfy the most demanding palates, (which) have allowed us to obtain a rich, supercremous yogurt and with an unparalleled texture”.

However, the company was denounced on the product and its manufacture. What is it about? In the following note we will inform you about what happened, in addition to detailing the resolution issued by the National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI).

INDECOPI declares unfounded complaint against Gloria Sa

In this regard, the Inspection Commission of Desleal Competition of INDECOPI He decided to declare the complaint filed by the Association of Consumer Protection and Defense – Qawaq against Gloria SA the accusation indicated an alleged commission of unfair competition acts in the modality of deception, in accordance with article 8 of Legislative Decree No. 1044 – Law of repression of unfair competition.

In accordance with the provisions of articles 25 of the Legislative Decree No. 1033 – Law of Organization and Functions of Indecopi and 25 of Legislative Decree No. 1044the commission determined that the alleged infraction was not configured. Additionally, the accessories formulated by the complainant association were denied, according to the arguments presented in the considered part of the resolution.

INDECOPI sanctioned Gloria SA: What happened to the company?

On February 4, 2025, the INDECOPI unfair competition commission issued Resolution No. 005-2025/CCD-Indecopi, in response to a complaint filed by the Consumer Protection and Defense Association – Qawaq against Gloria SA The complaint, filed on March 26, 2024, alleged that milk glory would have incurred acts of unfair competition in the modality of deception, as stipulated in article 8 of Legislative Decree No. 1044, Law of repression of unfair competition.

Qawaq argued that the company Gloria SA allegedly spread misleading advertising through a campaign on social networks such as YouTube, Instagram, Facebook and Tiktokpromoting your product ‘Greek yogurt glory’. According to the association, this advertising would have induced consumers to believe that yogurt was of Greek origin, when in reality, in small letters in the packaging, it was described as ‘beaten yogurt’.

In addition to that, it was pointed out that the advertising pieces would have used phrases such as ‘Try the new Greek Yogurt Gloria!’ And ‘a glass of the new Greek yogurt glory is delicious’, which, according to the complainant, would have reinforced the erroneous perception of the origin of the product.

In his defense, Gloria Sa argued that the name ‘Greek yogurt’ refers to the style and characteristics of the product, such as its texture and protein content, and not necessarily to its geographical origin. The company argued that there is no specific regulation in the country that defines the criteria to call a yogurt as ‘Greek’so he considered legitimate the use of said denomination in its product line.

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