He INDECOPI Through the room specialized in consumer protection (SPC), a fine of 30 UIT or S/160,500 to the Cinépolis chain (Peruvian Cinema Operator SAC) for preventing Peruvian clients from entering their rooms with food and drinks acquired outside of the establishment. The sanction responds to a complaint of the Association of Consumers and Users of the Ancash Region and reaffirms a criterion previously established in 2018, when a similar measure was taken against others Film chains.
The National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI) dismissed the argument presented by Cinépolisin which it was argued that its business should be considered as a restaurant due to the sale of food and the presence of tables and chairs in its facilities. The entity clarified that the company is presented to consumers as a cinema, and that its main activity is the exhibition of films.
Jaime Delgado is shown in favor of the fine imposed by Indecopi to Cinépolis
After knowing that the INDECOPI WILL FULL TO THE KNOWLEDGE OF CINES: CINEPOLISfor not allowing customers to enter with food or their own drink. The well -known lawyer who defends the rights of thousands of consumers in Peru, Jaime Delgado, was in favor of this sanction. Precisely, there is a law that allows users to go to cinemas carrying their own food as long as it is sold inside cinemas. However, Cinépolis He kept posters that prohibited total food income.
“That is illegal, that is contrary to the consumer protection and defense code. Indecopi finally imposed his fine,” Delgado said in his Tiktok account. Precisely, Jaime Delgado denounced, in 2022, that this same chain located in Plaza Norte, was not complying with the established norm, despite the fact that both the INDECOPI as the Judiciary had already spoken.
So he emphasized that they are well fined and that he will go to verify that the disposition of Indecopi is fulfilled. “Very fined Cinepolis, this Mexican chain that resisted complying with the law.”
Cinépolis prohibited entry to their rooms with food or drinks
As Jaime Delgado, the cinemas chain: Cinépolisplaced posters that indicated to users that the entry of food and drinks is prohibited. “Dear customers. The entrance to the cinema rooms with food and/or drinks that are not issued in Dulceía or Coffee Tree” is prohibited.
Users are reminded that they can go to any food chain with food that can be bought outside it, but that are equal or similar to those offered by the movie chain to which you go. So, if they forbid income, they are violating the right of consumers.
INDECOPI orders Cinépolis to remove clauses that limit users in Peru
Through the Resolution 0110-2025/SPC-Indecopi It was established that the chain Cinépolis It refrain from placing clauses that limits consumers. Therefore, all posters that prohibited the entry of food or drinks to their establishments must be removed, this must apply in physical or digital.
“Refrain from applying consumers limiting clauses such as the one analyzed in the present case, for which it must withdraw of its website and of its commercial establishments the clause and/or notice in which consumers informed consumers to prohibit their film rooms with food and/or drinks acquired outside their establishment, “reads the resolution.
What functions does INDECOPI fulfill?
The National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI) in Peru has the function of promoting and defending free competition, protecting consumer rights, supervising intellectual property and guaranteeing an equitable market. In addition, it sanctions anticompetitive practices, resolves controversies between consumers and companies, and encourages innovation through the regulation of patents, brands and copyright.
Source: Larepublica

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