YAPE and OXXO present an innovative emblematic store that seeks to provide an omnicanal purchase experience. This alliance allows access to exclusive discounts and integration with digital payments.
As part of its growth strategy, YAPE has launched a new initiative together with OXXO. This collaboration aims to merger the advantages of Digital trade with the face -to -face purchase to offer an integral purchase experience.
Thus, users can access exclusive promotions and discounts, in addition to knowing more about the additional payment options and services offered by the digital platform. This business model is designed to strengthen the presence of the digital wallet in the retail sector. The proposal will allow consumers to access a series of exclusive benefits, integrating technology and consumption into an innovative experience.
YAPE opens its first store in association with Oxxo: What is this proposal?
The physical store of YAPE in OXXO It is a temporary business model designed to strengthen the presence of the digital wallet in the retail sector. Through this alliance, YAPE users will be able to access exclusive promotions in Oxxo chain products. To access discounts, consumers must make the purchase through the section YAPE PROMOS Within the application and then redeem the products in the physical store.
According to Giancarlo Casareto, manager of the Yope Retail Business Unit, the Alliance seeks to approach Oxxo customers and offer them a different purchase experience. For his part, Juan Carlos Fajardo, general manager of Oxxo, said that this collaboration will implement a physical store model that reinforces the digitalization of trade in the country.
Discounts, promotions and benefits: How does the Yape and Oxxo physical store work?
The main attraction of this initiative is the possibility of accessing discounts of up to 50% in selected products. YAPE PROMOS allows users to review the offers available in the application and make the payment digitally before collecting the products in the store.
In addition to discounts, the store will offer special promotions during its operation period. Customers will be able to access additional benefits when using YAPE as an Oxxo payment method. According to Yape data, the application has more than 17 million users in Peru and offers more than 2,000 promotions in different shops.
Location, duration and categories of products: All about the new Yope’s purchase experience
The physical store of YAPE is found in the OXXO from Miraolivos, in the district of Free peopleand will be available for a period of six months. Among the categories of products available in the store are food, drinks, hygiene products and other convenience items.
The strategy seeks to provide an efficient and digitized purchase experience, strengthening the relationship between physical trade and digital payment platforms.
Source: Larepublica
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