The Chamber of Commerce of Lima (CCL) highlighted the increase in Peruvian imports of a technological product in 2024 and stressed his preference against substitute articles. In particular, the value of purchases slightly exceeded US $ 21 million and recorded an increase of 12% compared to the previous year.
In addition, the CCL data held the strong preference for these articles among the Peruvian consumersbecause they present characteristics such as health monitoring and improved connectivity. Next, we tell you the details about the consolidation of this product in the national market.
What is the technological product gains popularity among Peruvian consumers?
The Institute for Research and Development of Foreign Trade of the Chamber of Commerce of Lima (IDEXCAM) reported that imports of smartwatches They have shown notable changes compared to traditional watches, both electric and automatic, last year. These variations are reflected both in the monetary value and in the volume of imported units.
In 2024, the Smartwatches imports They showed a notable increase of 12.06% compared to 2023, so it reaches a total of US $ 21,048,394. On the other hand, external purchases of automatic bracelet watches also registered growth, although more modest, of 4.21%, with a value of US $ 11,360,465. This increase in both segments reflects a positive trend in the time device market.
What countries do the Peruvian market matter smart watches?
Hong Kong It is positioned as the main smartwatches supplier to Peru, with a CIF value (cost, insurance and freight) that reaches US $ 7,021,527, which translates into 226,956 units. Second, there is the United States, which exports 33,376 units of these devices, with a CIF value of US $ 5,983,816. These data reflect the importance of these markets in the supply of portable technology in the country.
In third place it is South Koreawhich reports a CIF value of US $ 4,490,194 and a total of 64,328 units. For its part, China occupies fourth position, with a CIF value of US $ 1,966,692, corresponding to 635,044 units.
Why do Peruvians prefer smartwatches to a greater extent?
Óscar Quiñones, director of IDEXCAM, explained that the increase in the popularity of smartwatches is due to several interrelated factors. Technological evolution has allowed the inclusion of characteristics such as health monitoring and one connectivity Improved, which has transformed these devices into essential elements for daily routine.
The generational change in consumer preferences is also a crucial aspect. Today’s young people value technology and connectivity, which is reflected in their growing market share. This trend is manifested in a notable increase, which went from 11.93% in 2023 to 15.58% in 2024.
Also, Quiñones said that recent data confirms the growing interest of Peruvian consumers For smart watches, which aligns with current technological trends. In this context, he stressed that during the year 2024, the entry of 989,350 smartwatches to the country was recorded, reflecting the popularity of these devices in the local market.
Source: Larepublica
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