The Sale of new carsboth light and heavy vehicles, fell in Peru for 2024, according to the latest report of the Automotive Association of Peru (AAP). In the report of the automotive sector of December 2024, the AAP presented a summary of the results of the vehicles sold between January and November. Although the figure amounted to 155,526, there was a decrease in considerable sales with respect to 2023.
On the other hand, the AAP It also compiled the data of other automotive associations in the region, which allowed to compare the sales of zero kilometers in different countries in Latin America. In addition, the percentages of growth or decrease in sales per country are included, figures that position Peru in an unfavorable situation.
AAP: How many light and heavy vehicles were sold in 2024?
In 2024, they were marketed 151,062 light vehiclesnumber that shows a decrease of 8.2% compared to 2023. This segment, which includes cars, trucks, SUV and pick-ups, reflected important falls in almost all its subgroups:
- Cars and trucks: 26,767 units (-21.5%).
- Trucks: 20,446 units (-11.2%).
- Pick-ups and vans: 29,758 units (-8.2%).
- SUV and SUVs: 74,091 units (-1.1%).
In contrast, the heavy vehicle sector recorded positive performance. During 2024, 18,247 units were marketed, which represented an increase of 5.3% compared to the previous year. Within this segment, the following categories highlighted:
- Trucks and tractocamions: 15,308 units (+1.4%).
- Minibuses and buses: 2,939 units (+31.7%).
In which country did more new cars sold for 2024, according to the AAP?
The fall in Peru in the car sales It is part of a contrasting panorama for Latin America. The 155,526 new cars sold represented a 7.9% decrease in sales with respect to 2023. while countries such as Brazil and Mexico They experienced a solid growth of 15.4% and 10.7%, respectively, other nations faced falls similar to Peruvian. Ecuador registered the greatest decrease in the region, with 19.3%, while Argentina also retreated 9%.
In terms of volume, Brazil He led the market with 2,377,117 units sold, followed by Mexico with 1,401,782. In contrast, Paraguay, although registered a remarkable increase of 13.8%, only reached 32,750 units, which shows the disparity between the largest and small markets in the region.
Sale of new vehicles, both light and heavy, in Latin America during 2024. Photo: AAP
The importance of the Peruvian automotive market in South America
Although the sale of light vehicles New is not a predominant trend in Peru, the country reached a historical milestone in 2024 by registering a growth of 47.23% in the commercialization of electrified vehicles, in which it stood out at the regional level.
However, the Automotive Association of Peru He warned that, despite this remarkable increase, the total units sold remains significantly lower than other markets in the region. For example, in Colombiathe sales of electrified vehicles reached 51,891 units in 2024, a figure that almost multiplies by eight what was reached in Peru, where only 6,602 units were sold.
The analysis of the electrified vehicle penetration index offers relevant information about its commercialization in different countries. In Peru, this index is found in 3.9%, which reflects a limited participation in the total sales of vehicles. In contrast, Colombia presents a considerably higher percentage, reaching 26%. This difference shows the variations in the adoption of sustainable technologies between the two nations.
Source: Larepublica

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