The second half of 2024 will be favorable for retail sales. The president of the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL), Leslie Passalacqua, estimated a growth of around 5% compared to the same period last year. Along these lines, July sales are expected to be 8% compared to the same month in 2023.
It is important to remember that the first quarter for the sector was complicated. However, this second half of the year, international sporting events such as The Copa América, the Euro Cup and the Paris 2024 Olympics will be the main drivers of retail sales.
This positive outlook is also due to the development of two cyber cafes, the release of funds from the CTS and AFP, and access to bonuses for Fiestas Patrias. Passalacqua thus anticipates a greater dynamism in consumption.
Regarding the flow of visitors to the stores in shopping centers, Gino Mori, founder and commercial director at Poken Perú Retail, projected an improvement in the traffic of visitors for the second half of the year, taking as a starting point the positive closing of the first half of the year thanks to the Father’s Day campaign. In this regard, he specified that an increasing trend of visitors is expected for July, with the beauty sector having the greatest traffic.
Consumer experience as a starting point for growth
“Emotions generate expectations of purchases, but it is the reason that pays. That is why there is no way to sell if you do not know the consumer’s experience. Hence the importance of knowing the environment and stories of each person,” said Cristina Quiñones, CEO and founder of Consumer Truth. And while insights help improve business sales, they also identify new market niches.
In this sense, some of the trends in retail markets stand out, such as the democratization of art and expression, taking themed cafes as a reference. This helps with customer loyalty. Likewise, There is a greater commitment to entertainment businesses.
Source: Larepublica
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