There are only a few days left until the start of the second edition of Cyber Wow, an e-commerce event that offers consumers a wide range of options in various areas such as technology, fashion, toys, home and travel. Following the success of previous editions, this time, brands will have discounts on their products of up to more than 50%.
Cyber Wow promotions are the most anticipated of all annual events, as it has become a key date for Peruvian consumers, who take advantage of the significant discounts to make their purchases online. In this regard, the Lima Chamber of Commerce (CCL) estimates that businesses could double or triple their sales compared to ordinary months.
Cyber Wow 2024: When does it start?
This year, the second edition of Cyber Wow will take place from Monday, July 15 to Thursday, July 18. During these 4 days, consumers will be able to access exclusive promotions, special packages and advance product searches through the digital platforms of the most prominent stores in the country.
What categories are participating in Cyber Wow?
The average spending of Peruvian consumers participating in Cyber Wow will be S/350, and the most in-demand products are in the following categories:
- Fashion and footwear
- Sport
- Technology
- Home appliances
- Mattresses and Furniture
- Impact of events
According to data from Mercado Libre, it is estimated that the categories with the greatest growth will be Fashion (75%), Footwear (65%), Laptops and Tablets (40%) and Furniture and Mattresses (40%). They also say that some categories such as Sports Supplements and Beauty could be a surprise this season.
It is worth mentioning that last year, the categories with the highest discounts were fashion, toys and footwear. In April 2023, fashion experienced a price decrease of 27%, while toys decreased by 26% and finally footwear by 24%.
What offers will there be at Cyber Wow 2024?
During 2023, around 20 million Peruvians carried out some type of online transaction, which represented an increase of 30% compared to the previous year. Likewise, an increase of more than 27% is estimated in the search for terms related to Cybers, which would triple the growth rate of other years.
For Mercado Libre marketing manager Sergio Giannotti, this year’s Cyber Wow is a great opportunity for growth for Peruvian businesses, due to its variety of products and special discounts.
“We will be participating in this event with our more than 450 official stores and we will have up to 60% discounts on thousands of products. In addition, we have free shipping nationwide for purchases over S/. 39,” he said.
If you are interested in finding out about all the discounts, go to THIS LINK to see the different categories in Cyber Wow 2024 and the offers that companies have for consumers.
Upcoming dates for Cyber Wow 2024
Cyber Wow is an event that seeks to boost e-commerce in the country. It is organized by the Interactive Advertising Bureau (IAB), which has three versions scheduled for 2024 on the official website cyberwow.pe. As part of the closing of 2024, a final edition will be held from October 21 to 25. If you are interested in participating in the next event, you can contact: ventas@cyberwow.pe
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
