The expansion of discount stores in Peru continues with the opening of a new competitor that will join the market, offering competitive prices and a wide range of products. This new store promises to challenge massproviding consumers with an economical and quality alternative.
With a well-defined expansion strategy, this new player in the discount stores has ambitious plans to open several stores in various strategic areas of the country. Direct competition with established chains will benefit consumers, who will be able to enjoy more options and better prices for their daily purchases.
What is the new store that will open in Peru?
The arrival of Store 3A (Savings, high quality and agility) to Lima means new competition for Mass, another well-known discount store chain in Peru. Competition in this sector intensifies, benefiting consumers with a greater range of products at low prices. Both 3A and Mass offer a business model based on operational efficiency and cost reduction, allowing them to pass those savings on to the prices of their products.
Where is the new store that will compete with Mass located?
The opening of this first store in Lima is just the beginning of a broader expansion plan. The AJE Group plans to open more stores of its 3A brand in different areas of Lima and other important cities in the country. This strategy seeks to capture a greater market share in the competitive discount store sector.
According to the statements of the directors of the AJE Group, the choice of San Juan de Lurigancho The opening of his first store was no coincidence. This district represents an attractive market due to its high population density and the demand for economic options for daily consumption. In addition, the strategic location allows the new 3A store to attract a large number of potential customers looking to save on their purchases.
What new stores will 3A open in Peru?
The AJE Group has outlined an ambitious expansion plan for its 3A store chain, with the aim of opening new stores in various strategic areas of the country. After the successful opening of the first store in San Juan de Lurigancho, the group is preparing to extend its presence in other districts of Lima such as Ate, Comas and Villa El Salvador. These locations have been selected due to their high population density and the growing demand for affordable shopping options.
In addition to Lima, the AJE Group also plans to take the 3A brand to other important cities in Peru. Among the upcoming openings are stores in Arequipa, Trujillo and Chiclayo, seeking to cover a broader market and meet the needs of more consumers. Each new store will follow the model of offering a wide range of products at competitive prices, maintaining the commitment to quality and economy that characterizes 3A.
This expansion strategy will not only increase the supply of discount stores in the country, but will also generate new employment opportunities and promote economic development in the areas where the new stores are established. AJE Group’s focus on opening stores in areas with high demand ensures that a greater number of Peruvians can benefit from its products and services.
Source: Larepublica
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