Like every year, Peruvians made one last effort to nurture their Christmas tree.
Spinner’s peace
When Cindy Julca He conceived his first business, he had no more accurate vision than to honor his native Coina, La Libertad, from where he arrived about ten years ago to flourish his profession.
A career psychologist, she and her mother Elena thus started their arts and crafts store Coinina, dedicated to the manufacture and sale of hand-woven products, with a knitted quality that allowed them to cope gracefully with confinement. Entrepreneurship was the key.
Since they gave their first stitches in 2016 – on the advice of a relative, who saw potential in their hands – they have managed to establish themselves on digital platforms and become providers of stores dedicated to gifts by mail. As recalled, face-to-face meetings were limited.
“Honestly, I thought it was going to go down, but we continue with clients in Trujillo and Lima. In Christmas we can place more than 60 or 70 products “, he narrates.
At the beginning of the pandemic, transportation represented a real challenge, since not all postmen made it to the north of Lima. However, this was resolved with the development of applications. Indeed, according to INEI’s Permanent Employment Survey, in the mobile quarter September-October-November 2020, 46,000 Lima residents were engaged in the delivery service in metropolitan Lima, 24% more than in 2019. And that, a year ago.
The development of private investment also helped Coina, Well, companies that provide correspondence nationwide settled in Puente Piedra. It was not the only time that fate smiled at her: she finished her studies and also began to work as a pandemic psychologist.
“We love knitting, because we did not start this for money, but because it is an activity that brings us peace,” she reveals.
A smile at Christmas
The almost 20 years in the market that the mime Gimpa When the virus arrived, they served Iván Inga, its creator, to recognize in the perseverance and solid unity that only the family can give the key to success.
Pressed by the deficit of events, which arose from the first confinement of March 2020, Gimpa ventured into other markets linked to the food sector, until the relief of measures dictated by the Government abated and could be reactivated, although not in its entirety until today. From 7 or 8 weekly shows, nationwide and with corporate services, he began to dose contracts to guarantee the stability of his home.
According to his own projections, he is no more than 30% of services placed compared to 2019, due to fears about the new variants among his target audience. Gimpa admits that an association or union of artists in his field could help to expose the problems of the sector. More so, because pampering “is few in Peru.”
Precisely, a few weeks ago the Ministry of Culture has been preparing a new artist law, together with UNESCO, which seeks, in the words of Minister Gisela Ortiz, to create a social pension fund that cultural workers may require at a certain age or after having exercised a certain time; in addition to public health, as part of the economic reactivation process of the sector.
Because the emergency gave her more time to maneuver, Inga also decided to start her second personal project: the launch of her craft beer. Uncle Whiskers -as to round off any comprehensive event service- and, for now, fine-tune the recipe for its corpulent ‘Pale Ale’ with a view to obtaining the long-awaited health registration.
With everything, Gimpa and a group of friends They took time this Christmas to bring joy to a children’s shelter in the north of Lima, who, after a long wait, lived their first show since the pandemic began. As they say, the smile is also the last thing to lose.
Keys to boost online sales
Before the pandemic, only 1.5% of companies in Peru developed their first digital channels. By 2021, the figure grew to 5%.
To increase sales in this channel, it is recommended to strengthen the strategy in social networks given that there are 19.9 million netizens in our country, says Gerhard Rost, Marketing Director at Kimberly-Clark for Peru, Bolivia and Chile.
In addition, it is key to add value in the content, delving into the benefits and solutions of problems apart from the sale and maintain a two-way communication with the users. “In this way, companies create solid ties based on trust and transparency, and strengthen their reputation and credibility,” says Rost.
The numbers
671.00 formal jobs have not yet been recovered in the capital, compared to 2019.
52% informal workers delayed their payments to June, according to Wiego.
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Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
