Congress insistently approves that companies and influencers no longer place RUC in online advertising

By insistence. The Plenary Session of the Congress of the Republic approved the elimination of the requirement that obliges the companies and influencers show the number of the Single Taxpayer Registry (R.U.C.) and the company name when a service is provided digitally. This initiative was promoted by the congressman from Avanza País, Adriana Tudela.

With 80 votes in favor, 25 against and no abstentions, last Friday, June 14, the Plenary Session of the National Parliament approved this opinion upon insistence, after it was observed by the Executive Branch. This provision, which requires businesses to show their RUC and company name, has generated various controversies since its inception, because it required them to be subject to the National Superintendency of Tax Administration (Sunat).

Influencers had to pay a fine if they did not show their RUC

This provision promoted by the parliamentarian Adriana Tudela It had already been approved by Congress in December 2023; However, when it was referred for promulgation, it was observed by the president Dina Boluarteso it was returned to the Commission on Economy, Banking, Finance and Financial Intelligence. The measure introduced years ago proposed a fine of up to 30% of a UIT, equivalent to S/1,545, for those who did not comply with the norm.Go to Publish

The State has to be an ally of the entrepreneur

Through her social networks, Congresswoman Adriana Tudela highlighted that the State must be an ally of entrepreneurs and not affect consumers.

“We eliminated an absurd requirement in advertising that only affected Peruvian businesses and consumers. The State has to be an ally of the entrepreneur and not create obstacles with confusing and meaningless demands,” he posted through images on your social network. X’.

Modification in the law, eliminates the economic penalty

This approval modifies article 3 of Legislative Decree 943, Law of the Single Taxpayer Registry. Therefore, the obligation to present the RUC number was eliminated when specifying a service that uses digital virtual commerce platforms, advertising emails, mobile applications and more.

Along these lines, the economic penalty of 30% of a UIT is eliminated. Therefore, the rule returns to its original state, before it was modified during the government of the former president, Pedro Castillo.

Norma must be published in El Peruano

After approval at the insistence of the Congress Plenarythis modification, which exempts businesses from the requirement of the RUC and the company name, must be published in the official newspaper El Peruano for it to come into effect.