Companies that do not respect the law will be fined more than S/2 million.
Unanimously, the Plenary Session of Congress approved the elimination of spam calls and messages in order to protect the emotional integrity of users.
According to the president of the Consumer Defense Commission, Wilson Palacios, the companies have operated with impunity and mortified their customers.
So, No company may call consumers’ cell phones or send messages—text or emails—to offer any good or service, unless the customer has unequivocally expressed his or her consent.
Indecopi will be in charge of applying the sanctions, which will be classified as “very serious” and would reach 450 UIT (S/2 million 317,500).
“With these measures, it is expected that the inconvenience caused by unsolicited calls and messages will be reduced, thus protecting the privacy and tranquility of millions of users in the country,” Soto added.
Source: Larepublica
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