The peruvian alpaca fiber came to Denmark. Through its Commercial Office in Rotterdam, Promperú organized the first digital-face-to-face showroom of garments with Andean textile aimed at the Danish public, which had a successful first contact with the raw material promoted by our country.
The activity was attended by 26 Peruvian exporting companies of home textiles, accessories and clothing. In this way, the export promoting entity contributes to the diversification of markets and begins the foray into fashion and clothing in the Scandinavian region.
It is important to mention that, in order to attract the largest number of buyers attending the event, two locations were established, which provided accessibility from the capital, Copenhagen, and from the textile producing area, Jutland. Eight exporting companies are already in talks to send samples for new collections.
“It is worth remembering its globally recognized corporate culture of social responsibility, such as the NICE (Nordic Initiative Clean & Ethical) initiative, which constitutes a cooperation platform for the Nordic countries, which drives the fashion and textile industry towards sustainability,” he mentioned. Promperú on the Danish public.
Exports of the textile sector to the European bloc totaled US $ 118 million in the period January-September 2021, a development of 53.9%. On the other hand, sales in the apparel sector reached US $ 56 million, an increase of 22.4%.
Denmark welcomes Peruvian alpaca
The Scandinavian countries are a relatively small but stable and growing market for natural fiber textile products. Sweden is the twelfth European buyer, with an import of 363 million euros.
The main competition in these northern European countries is sheep wool from Norway and cashmere, mohair and angora products.
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
