The COVID-19 pandemic has changed the way people decide to buy Christmas gifts, but this has not taken away their desire to give presents to their loved ones, albeit in moderation due to unfavorable economic conditions and lack of of employment.
This is stated by a regional study of Deloitte Spanish Latin America, which revealed that 38% of Peruvians would need to have job security and a competitive salary to return to your pre-COVID-19 shopping habits.
Although the pandemic has brought virtuality as part of our lives, Peruvians would not use online ways to make their Christmas purchases, this was stated by 11% of those surveyed, who affirmed in a higher percentage (40%) that they fear that the product they arrives at their homes is not exactly the one they asked for.
At the regional level, the study reveals that although in 2021 the family economic situation is better than in 2020, 39% of those interviewed – in Mexico, Colombia, Peru and Costa Rica answered that they would spend the same as last year, while that about 36% confirmed that they would spend less than in the previous 12 months. While 28% of the participants responded that they would not make purchases during this season.
Of the Peruvians who responded that they would not make purchases, 70% said it was because the economy was not favorable and there was a shortage of employment.
A third of those surveyed in Mexico, Colombia, Peru and Costa Rica considered that the economic situation of the family is slightly better than during the previous 12 months, while, in 2020, only the 12% opined in this same sense.
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Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
