In the midst of its expansion in South America, Ikea, the Swedish furniture and home decor giant, looks towards Peru as an emerging and promising market. With a network of stores in more than 50 countries, the arrival of Ikea in Peru fills everyone interested in real estate products with anticipation.
Ikea’s strategy is to democratize home design. This means making high-quality products available to as many people as possible. Next, what is the possible date of arrival in Peru and in which countries of South America They have opened their stores.
Ikea: when would it arrive in Peru?
The opening of Ikea stores in Peru still does not have a confirmed date and will depend on how the company does in its stores in Chile and Colombia, as mentioned by Christian Diez, researcher at the University of Chile, according to Perú Retail.
Gastón Bottazzini, former CEO of Falabella, indicated that Ikea plans to expand to Peru, but that this opening could occur two years after the planned openings in Cali and Medellín this 2024.
In which South American countries is Ikea located?
Ikea has established a presence in two South American countries: Chile and Colombia. In the latter country, it will open its second store on May 8 in Cali, the first store was inaugurated in Bogotá.
“In South America, Ikea and Falabella defined a 10-year investment plan. We see that the proposal is attractive to the Chilean and Colombian public; We hope to consolidate the link in 2024 with new offers and openings in Cali and Medellín,” emphasized Riso, Operations and Customer Experience Manager of Ikea Chile, Colombia and Peru.
Ikea in South America: how has it gone with its inauguration in other countries?
In the other South American countries Ikea has seen considerable success. Consumer acceptance of the brand has been robust, thanks to its focus on affordable products.
At the openings in each country, long lines formed to visit the stores. Until the end of 2023, stores in Chile received 27 million visits and it is expected to have the same reception in Colombia.
What products does Ikea sell?
Ikea offers an extensive product catalog that includes furniture, lighting accessories, home textiles, and storage solutions, among others. Each of these products is characterized by an intelligent and practical design, designed to improve consumers’ daily lives. The company’s philosophy not only focuses on functionality and style, but also on sustainability, offering long-lasting products.
“The price and quality of our products, and the service reach outstanding valuation levels for the industry, so we are very happy with the reception we have had in both countries and the work that the teams are doing to create this experience for each of the visitors,” said Christian Diez.
Source: Larepublica
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