76% of Peruvians say that it is difficult to assume monthly expensesalmost 8 out of 10 compatriots, according to the seventh wave of the study ‘1,000 Peruanos Say’ by Omnicom Media Group (OMG).
In detail, 33% recognize that “they make it to the end of the month just fine”; 22% receive the same and had to reduce their expenses and 15% had to use part of their savings to survive.
The greatest growth concerns for 2024 are the increase in prices in the basic family basket (57%), lack of work (56%) and poverty (47%).
At the same time, citizen insecurity continues to be a latent concern for 56% of citizens and 54% consider that the economy is worse than six months ago.
Keyla Olano, Director of Strategy OMGexplains that Peruvians carry a “sense of uncertainty” regarding the economic and political panorama or the fact of finding work.
Undertake so as not to let yourself fall
Although 52% believe that the economic situation within their home “will remain the same”, 33% are betting on an improvement and this could even be related to the idea of ”starting their own business this year”, not only because it would improve their lifestyle but also for the opportunity for personal and professional growth. This answer was the most chosen to the question: “What plans do you have for 2024?”, reaching a score of 53%.
“This is a clear response to providing a solution to this tight pocket. If we link this, for example, to the recent news of the release of AFP, this is probably the end or where this money ends up being used,” Olano added.
Buyer profile
38% of those surveyed prioritize small, low-cost products when purchasing, such as personal hygiene supplies, household cleaning items and food in general.
Along these lines, it is worth emphasizing that more than 40% of these transactions are carried out in person, in a context where 41% of citizens do not have any product from the financial system and, within 59% of those who do have one , 76% have a savings account and 63% have a debit card.
Likewise, 88% of Peruvians feel more comfortable making payments through digital wallets such as Yape or Plin for online purchases.
Double working hours for women
72% of women felt some concern about the future of the economy, 14 points more than men.
Other negative feelings also increased in women: stress (68%) and emotional exhaustion (65%), and reaffirm the double burden they feel as caregivers of the home and part of the family. working market.
Fact
41% of citizens do not currently have any product within the financial system.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
