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Consumption value of the basic basket grew 10.1%

At the Peruvian household level, the consumption of the basic basket registered an increase of 10.1% in the mobile year to September 2021 (covers from October 2020 to September of this year), while its volume rose by 5.7%, according to the latest “Consumer Insight” of the Worldpanel division of Kantar.

The frequency of purchase maintained its downward trend to the mobile year, registering a mark of 278 visits in 2019, 243 in 2020, and 233 in 2021.

In detail, at the level of purchase volume, the baskets with the best returns -to the third quarter of 2021 versus the same period of 2020- were beverages (+ 13%), personal care (+ 9%), home care (+ 7% ) and pets (+ 2%). Unlike food (-2%) and dairy (-1%), which presented negative results. While In terms of value, all the baskets increased their consumption.

The consultancy also highlighted the impact of the increase in food prices, especially processed foods, which has been evident since July. But he added that in the short term the gradual return to social life has a positive impact on drinks and personal care.

Sectors and channels

The Kantar report also found that households in socioeconomic levels A and B reduced the volume of their purchases by -2.5% in the third quarter, and those in NSE E by -0.4%. While families in segments C and D increased it by + 5.3% and + 5.7%.

For its part, consumption in the provinces remains more dynamic than in Lima. And it is that, while the Lima basic basket registered a decrease of -1% in volume and an increase of + 4% in value, in the other provinces it grew 8% in volume and 15% in value, highlighting the northern region, which contributes with 60% of the growth.

Finally, at the channel level, the markets are consolidated with 33.1% of the total value of the basket, while the wineries make up 31.4% and the modern channel 19%.

Consumption habits

For the third quarter, the appearance of new household consumption habits is observed, such as concern for the environment and the reactivation of categories related to social occasions.

About the changes that are here to stay, They highlight the habits of going less to the points of purchase, but buying more volume for each trip. The use of debit and credit cards also became more dynamic in self-services.

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