The prices of household appliances experienced a 10% increase during 2021. The increase is due to factors related to manufacturing costs, the exchange rate and logistics expenses, according to Javier Ugarte, Indurama’s general manager.
Added to this is the shortage of containers because importing in a container from Asia went from cost US $ 3,000 to US $ 15,000. Another determining factor is the variation in the exchange rate, since 95% of the products are imported.
“We bring the entire kitchen category from Ecuador and other categories from China, so the dollar is causing them to experience volatility,” explains Ugarte.
“The dynamics is that the companies in the retail sector are supplied between six and eight months before, so that only from the second half of 2021, prices were high,” he adds.
More appliances were bought
However, the purchase of household appliances grew by 30% at the end of this year with US $ 9.3 billion, compared to the US $ 7 billion generated by the sector in 2020.
Along these lines, the Indurama representative points out that shopping habits changed during the pandemic and internet sales increased. “In 2018, before the pandemic, e-commerce accounted for 13% of household appliance billing; in 2019 it grew to 20%; and last year it increased to 30% ”, he highlights.
The highest concentration of this growth is found in major cities such as Lima, Arequipa, Chiclayo, Trujillo or Huancayo, but in non-urban cities such as Mala, Cañete or Juliaca, the business is still in the physical store.
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