Peruvians spend S/911 per month on appliances

Per month, Peruvians spend S/911 on purchases of electronic products, which represents S/300 more than a year before the pandemicaccording to GfK.

As is known, the quarantine—especially in the year of the national bicentennial—brought with it the normalization of online transactions and raised the bar for the rest of the years even though the numbers are auspicious.

According to the study, sales of household appliances and mobile devices totaled S/6.8 billion, but they are S/1.5 billion less than in 2021.

“The pandemic contributed to a trend of higher prices in e-commerce, thanks to the consolidation of a greater supply of premium products,” they note.

The offline market continues to dominate, accounting for 64% of total consumption, although digital commerce reached 36% after two prosperous years, driven by marketplace —free-sale social media space that doubled its reach compared to 2021.

In marketplace, Peruvians have reduced their spending by S/100, now allocating S/534 monthly, and in the physical store they went from S/882 in January 2023 to S/738 at the end of the year.

The most demanded category is the brown line (29.1%) which includes devices for entertainment and leisure, such as a TV or a Playstation.

They are followed by white goods (27.6%) with washing machines, stoves and microwaves, among others; as well as telephony (17.9%), information and technology (17.3%) and small appliances (7.7%).

preferences

In the general basket of products, On-Premise purchases continue to prevail —from Gfk, they define it as warehouses and neighborhood stores— with a variation of 9.4% and the AASS —major self-service chains— with 3.9%.

Non-alcoholic beverages and cleaning utensils dominate demand through the traditional channel, with 11.5% and 6.8%, respectively. The biggest price increase occurred in confectionery and food.