The flowers They are the favorite gift for Valentine’s Day; Therefore, during February 14, flower shops prepare to offer their best arrangements appropriate to the trends of the current year.
For this reason, La República took a tour of the popular Piedra Liza Flower Marketlocated in the Rímac district, to find out what kind of arrangements the merchants have prepared for all tastes and budgets.
How much are flowers on Valentine’s Day?
On a tour of La República through the flower market, it is found that the average price of a floral arrangement is S/40. Prices vary depending on the type of flower, quantity and whether it has any extra elements such as a stuffed animal, basket, balloon, etc.
This 2024, the ‘coquette’ trend has become popular. For this reason, in this market, arrangements inspired by this style are also being offered valued between S/75 and S/65, depending on the model chosen.
In case you want to surprise your partner with a very large and expensive arrangement, the buchones with 100 roses are a great option. This eye-catching gift costs S/400 and is prepared to order. On the other hand, if you want something cheaper, a dozen roses are valued at S/35 and S/20 for a half dozen. If you are looking for something even cheaper, the bouquet of various flowers is S/10.
Stuffed animals are also sought after for this time. Photo: Rosa Quincho/LR
Peruvians would spend close to S/300 on gifts on Valentine’s Day
Every year, restaurants, hotels and flower, chocolate or accessory shops hope to take advantage of the growing demand for Valentine’s Day gifts and romantic dinners. In 2024, the president of the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL), Leslie Passalacqua, assured that the Peruvian will spend between S/190 and S/250approximately.
For example, in shopping centers, February sales will amount to about S/1,500 milliona figure that represents the 8% of what shopping centers move annually.
On the restaurant side, the manager of the Peruvian Association of Hotels, Restaurants and Related Services (Now Peru), Freddy Gamarra, points out that the average expense is estimated at S/350although it may vary according to the type of drinks consumed, the type of restaurant, its location and the target audience.
At this time, the commercial activity of chocolates and accessories also increases. José Cabanillas, who leads the commercial side of Renzo Costa, a company that makes leather wallets and chocolates, expects sales to increase 6% compared to last year. The most popular items for Valentine’s Day are purses, wallets, belts, backpacks and wallets, often sold alongside a packet of chocolates. These products have prices ranging between S/129 and S/349.
Likewise, online commerce is boosted by the promotions of this day. Jaime Montenegro, who heads the Digital Transformation Center of the Lima Chamber of Commerce (CCL), anticipates a 10% increase in online sales during the month of love and friendship compared to February 2023.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
