Christmas: how to increase the sales of your company this holiday season?

Christmas is one of the most important celebrations of the year not only because of the meaning it has for the family, but also because it represents a great commercial expectation. Therefore, many business They look for new strategies and opportunities to increase their sales, in the middle of a digital transformation accelerated by the pandemic, which has promoted the success of operations in numerous ventures through electronic commerce.

According to the study Behavior of the Peruvian satellite Internet user 2020, carried out by Hughes Peru, at the national level, 28% of users with their own businesses increased their sales by more than 50% thanks to the use of satellite Internet. Similarly, 10% of them obtained an improvement in their income of more than 75% and 6% were able to double their earnings during 2020.

Thus, the company offers four recommendations to take advantage of the Christmas campaign and have a successful sale.

– Strengthen the affinity with your customers: On these dates it is important to know who your buyers are and their interests. In this way, you can offer them a solution according to their needs and strengthen the bond you maintain with them. The best way to work on brand affinity is by asking your customers for their purchase satisfaction and giving a value to their opinion in relation to your products or services.

In this way, if the experience has met or exceeded your expectations, you can maintain or strengthen the service you provide. In case of negative evaluations, it represents an opportunity to improve your offer and adapt it to what your target audience needs. To do this, tools such as Google Forms or Survey Monkey allow you to develop satisfaction surveys and optimize the results to know the opinion of your consumers.

– Choose the right products: Know which items are in greatest demand in the current market, since giving them added value will make your brand differentiate itself from the competition and the percentage of success in sales will increase a little more.

To this end, it is necessary to determine what are the tastes and preferences of the consumer, how the sector is moving in terms of consumption, how much it is willing to pay for certain products and what uses it will give it. In this way, you can establish your offer based on products that do not go out of style, are accessible and are more preferred by customers.

– Use digital tools: each interaction with customers is an opportunity to strengthen the positioning of your brand and improve your services. Through social networks you can establish messages according to each platform and network that include valuable information for your audience. These must be completely dynamic and didactic.

In times of digital transformation, tools such as WhatsApp Business and Facebook Marketplace allow various brands to advertise and sell their products, in addition to increasing the rate of interaction with the customer. These applications offer messaging services through which users can answer questions, receive 24-hour support, obtain information regarding items of interest and make purchases.

– Improve the shopping experience: generate a good perception of customers during the process of buying a product or service, and even after closing the transaction. This is one of the most effective strategies to increase sales in the long term.

The shopping experience strengthens brand loyalty at the time that complementary products are offered to consumer preferences, security is provided in payments and digital transactions, money-back policies are established in case the product is defective, it is provided after-sales service and customer follow-up to ensure satisfaction.

In addition, prioritizing the comfort of the consumer in every process will be the key factor that will determine a new purchase and its recommendation so that more people choose your products.