One of the most anticipated celebrations of summer is undoubtedly Valentine’s Day. Two weeks from this date, businesses such as malls and restaurants are already prepared to receive all those who want to celebrate with their romantic partners and friends. Although they expect to generate more sales than last year, this growth will be moderate, they specify.
In the week of love, from February 11 to 17, the country’s malls They expect to grow their sales up to 5% more than what was recorded in the same period last year, and reach around S/580 millionaccording to the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL) to the digital magazine La Cámara.
“The growth would not be greater taking into account the situation of the local economy and that the campaign of February 14, 2023 was very good because it went beyond the social restrictions established by the pandemic,” indicated Leslie Passalacqua, president of the union.
The specialist adds that not only retailers that sell flowers, chocolates and accessories benefit on these dates, but also those businesses that operate in the entertainment sector, since February 14 is also a date when friends They take the opportunity to meet.
In relation to the average expense, The ticket is expected to go between S/190 and S/250, when last year it was between S/100 and S/150. In that sense, shopping centers expect to achieve sales of S/1.5 billion throughout the month of February, because they also have two additional campaigns underway, such as back to school and autumn-winter.
Restaurant sales will grow by a maximum of one digit
On the restaurant side, it is projected that sales due to the Valentine’s Day campaign remain or grow by one digit compared to the same period in 2023. This is because in February of last year sales increased by 125%, driven by the context that people were looking to go out more after the period of restrictions due to the pandemic, reports La Cámara.
“Sales from previous years in the month of February show us that there is significant demand during the Valentine’s campaign and that the season is conducive to spending. People are usually willing to spend on romantic and meaningful experiences,” explains Adolfo Perret, resident of the Gastronomy Sector of the CCL Tourism Guild.
Regarding the expenditure that people make on this date, It is expected to remain compared to February 2023, between S/100 and S/150, due to the “economic challenges that currently affect the country,” says Perret. He adds that the establishments that stand out in this campaign are those with gourmet cuisine, with Italian, French, and seafood options, as well as those that offer vegetarian and vegan alternatives, as they offer romantic and personalized environments for the occasion.
Source: Larepublica
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