Next Wednesday, January 24, the International Tourism Fair (Fitur 2024) opens in Madrid (Spain), and the organization already emphasizes the participation of Ecuador, which is coming to the meeting as a partner country.

This is the first promotional event in which Ecuador participates in 2024, within the projection of an increase of 30% more actions to position the country before the world, with the presence of at least 26 more international tourism events that will take place. issuing a market for the country, said the Minister of Tourism, Niels Olsen, during the launch of the tourism plan for 2024, in the first days of this month.

The Ministry also highlighted Ecuador’s status as a partner country at Fitur, which, according to the state portfolio, gives it a strong promotional presence at this event that attracts thousands of tourism workers and the general public who will be able to see it firsthand. offer for travelers from the country.

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On its website https://www.ifema.es/fitur/socio-fitur, the organization Fitur points out that the connection between Ecuador and Spain has maintained a solid presence of around 75,000 visitors per year until 2023. In addition, it highlights the interview with the Minister of Tourism Niels Olsen, in which he pointed out that in recent years the flow of tourists and the connection between Spain and Ecuador have undergone a noticeable evolution. He indicated that during 2022, Ecuador received 113,546 tourists of Spanish nationality, representing an increase of 58% compared to 2021 and achieving a recovery of 95% compared to the pre-pandemic figures of 2019.

He added that in terms of air connectivity, specifically on the route Ecuador-Madrid-Ecuador, passenger transport in 2022 increased by 46.04% compared to the previous year. Of the 267,320 places offered, 196,713 were requested, which represents 73.59% of the requested capacity. These data reflect a significant recovery and growing interest in travel between the two countries, the minister said.

Regarding the participation of Ecuador as a partner country in the Fitur 2024 fair, Olsen pointed out that this is a key strategic step towards achieving his ambitious tourism goals. He assured that Ecuador not only wants to reach the goal of two million international tourists by 2025, an increase of 25% compared to 2019, but also to create employment opportunities, with the expectation that the tourism sector will employ 700,000 people by that date. . .

“Visibility and opportunities networking the offers of Fitura 2024 are key to positioning Ecuador as a leading world tourist destination, thus promoting the growth and diversification of its tourism industry,” Olsen pointed out.

48 companies will be represented at the Ecuador stand

Meanwhile, Paccari will be one of the 48 Ecuadorian companies that will be present at the Ecuador stand. The brand will present an exclusive tasting of its top tourist, gastronomic and cultural offer to more than 140,000 professional visitors who will attend the international event.

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The Ecuadorian brand, considered outstanding for its superior chocolate, with an exceptional and intense taste, ethical and sustainable, has received almost 400 international awards and has more than 50 flavors, among which stand out surprising flavors such as Cusco salt. & nibs, passion fruit, Andean rose and orange.

In addition, Santiago Peralta, co-founder of Paccari, will explain the history of the company and its commitment to excellence through a sustainable business model and direct trade with farmers. It will also reveal the history and origin of the cacao tree and how the Ecuadorian company appreciated the importance of cultivation, microclimate and proper fermentation and drying process in order to obtain the highest quality product.

At this meeting, which will last until January 28, participants will be able to enjoy more than ten different flavors of chocolate at the Ecuador stand, and will learn to distinguish and recognize different varieties and high-quality ones. Minister Olsen added that the stand will be attended by authorities from several Ecuadorian municipalities, who will have the opportunity to present and promote their unique destinations with a comprehensive vision of multiple aspects of tourism in the country.