Jeff Bezos tried five names before naming his giant conglomerate Amazon

He finally chose “Amazon” because he liked the company to be named after the largest river in the world, hence the original company logo.

What was clear Jeff Bezos When he started an online bookstore, he wanted to start a business, in the early days of the birth of various technology companies, at a shocking time for e-commerce.

It was in early 1994 when Amazon It was born as a business for the electronic sale of books, but it was not the official name, nor did it have the logo with the smile that now adorns the boxes that reach thousands of homes of people who make their purchases online.

The first name chosen was Cadabra, Inc. This was a name that for Bezos meant the ‘magic’ of the company. Amazon’s first attorney, Todd Tarbert, convinced him that the name sounded too similar to the Spanish word for ‘corpse,’ especially over the phone.

With his now ex-wife Mackenzie, Bezos examined several naming options: like Browse, Bookmall, Relentless and Awake and all of them were discarded and although various publications claim that there is a curious fact about them, really only if you try to connect to relentless.com will you will link to the current Amazon site. According to various reports, it seems that Bezos especially liked the name “relentless” (which means “relentless”) although he was not chosen either.

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At that time, Bezos and his now ex-wife MacKenzie They began to search for the ideal name for the company founded on July 5, 1994.

Several options were examined: such as Browse, Bookmall, Relentless and Awake and all of them were discarded and although various publications claim that there is a curious fact about them, in reality only if you try to connect to relentless.com will it link you to the current Amazon site. According to various reports, it seems that Bezos especially liked the name ‘relentless’ (which means ‘relentless’) although he was not chosen either.

Changing the name to Amazon emerged in late October 1994. There are several theories as to how Bezos came to this name. One of the most often commented on is that Bezos was flipping through the dictionary, starting with all the words with the letter A. When he saw the word Amazonas, he began to think that it was a perfect name for the company, as the Amazon River was the longest in the world, as he wanted to build the largest bookstore in the world, although he later expanded to e-commerce and cloud computing services.

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According to theories, Bezos announced to his colleagues the new name of the company stating: “The Amazon River is not only the longest river in the world, but the second in the ranking is far behind. The Amazon River destroys all competitors ”, they recall in Insider.

It is currently one of the first large companies to sell goods over the internet and also owns AWS, Alexa Internet, a9.com, Shop bop, Internet Movie Database (IMDb), Zappos.com, DPreview.com, and Twitch. (I)

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