De Prati: a brand in evolution

Thus, the De Prati department store showed an agile adaptation to the rhythm of customer demand, becoming a benchmark on a business and social level.

Business growth and consolidation

De Prati’s business heritage dates back more than 80 years, marked by the opening of the first store in Guayaquil, which has since become a major retailer in Ecuador, recognized for its outstanding fashion proposition. beauty, home and technology, with a wide portfolio of selected brands and a main focus on customer service.

With the recent opening of its store in Machala, this new step represented not only geographic expansion, but also a continued effort to bring quality products to more Ecuadorians.

During these eight decades, De Prati has made strategic alliances, thereby consolidating its position as a benchmark in the market. The careful selection of brands and products reflects the company’s ongoing commitment to high standards and the purpose of providing the best experience to its visitors.

Innovation for your customers

In addition to maintaining its physical stores, the brand has built a strong online presence for over 15 years. In a constant search for innovation to meet customer needs, the brand took a new technological leap this year with the launch of the De Prati app.

This app represents a significant milestone in the user’s shopping experience, offering a smart, pocket-sized platform. Focused on simplifying, facilitating and creating a friendly buying process, the app reflects De Prati’s commitment to innovation and its commercial capabilities. Technology becomes an ally for experience, adapted to the modern needs of those looking for personalization and efficiency in shopping.

Socially engaged

De Prati is a company that is integrated as an essential part of the communities surrounding its stores, with an obligation to be an active agent of contribution and return to those who live in these areas.

One of its most significant programs is Women Confectionistas, launched in 2014 in collaboration with Fundación Acción Solidaria. This program aims to provide the necessary tools for the development of women through access to education and promoting their self-discovery as a means of improvement. With this initiative, De Prati not only promotes learning in dress, but also strengthens the self-confidence and working independence of women who have managed to improve their lives and raise their families.

Currently, Women Confectionistas is held in the cities of Quito, Guayaquil, Manta and Machala. Thanks to this program, the brand promotes stories of empowerment and improvement, aimed at people who believe in the transformative power of fashion and find the tools to chart their own path to success.