December is a month full of emotions, mergers, surprises, innovations, connections. It is the month of magic. And in order to highlight all these advantages that are experienced together with the technology of the moment, Claro presented an advertising campaign carried out using artificial intelligence (AI).

“The magic of connection” is the name of this campaign that has been on the air since last month. Creating a milestone in its segment, where all images are generated entirely using artificial intelligence, thus demonstrating Clar’s commitment to creativity in incorporating new technologies, both in the service of connecting Ecuadorians and in the company’s work. .

Once again, Claro stands out with its innovative proposal of this genre.

“This is the first time that Claro uses artificial intelligence in an advertising campaign. The idea came from a constant search for innovation to offer our users something unique, and artificial intelligence allows us to create these kinds of experiences,” emphasizes Ricardo Zevallos, Claro Communication Manager.

“The magic of connection”

Conceptualization, execution and launch of the campaign required at least two months, explains the Claro CEO.

Its name, “The Magic of Connection,” captures the essence of December, a month full of togetherness and emotion, enhanced by the magic of connection.

The campaign was created by a multidisciplinary team of experts in marketing, advertising, audiovisual production and technology.

“The reception of the campaign with AI (artificial intelligence) today is extraordinary. We strive to anticipate our clients’ needs, which has allowed us to understand that they value the emotional connection, technological innovation and fun that this technology can offer,” says Zevallos.

Claro Ecuador, a Latin brand that has its own sponsored filter on TikTok

To generate a premium and fun digital experience for everyone, Claro collaborated with the TikTok team on its first Brand community effect. Therefore, Claro Ecuador leads the way of innovation, with the latest technology, having its own sponsored filter on TikTok among countries such as Argentina, Colombia, Peru, Ecuador, Chile and Central American countries.

“The experience of working with the TikTok team was pleasant. It was a strategic collaboration where all teams joined forces to execute the project. We are grateful for the opportunity to explore new frontiers and offer something different together with TikTok,” says Ricardo Zevallos, Communications Manager at Clar.

In less than two weeks after the launch of this sponsored filter on TikTok, there were more than 4000 uses.

One of the collaborations was with influential person Líder Medranda (@lider_medranda), with more than 250,000 followers.

“At Clar, we are sure of that Technology greatly affects communication, enabling deeper connections and unique experiences, contributing to our mission of connecting more Ecuadorians. To date, people from all over the country have used our filter, establishing an exclusive connection with the magic of Christmas,” the Claro CEO points out.

Claro has 2 filters for the two social networks with the highest market share: Meta and TikTok. This is to connect its users with the magic of Christmas.

The Claro team is focused on the implementation of artificial intelligence

Although artificial intelligence is crucial and necessary in these times due to its ability to analyze data in real-time and offer relevant content, it is not possible without a human team that can manage these programs.

Therefore, it is of vital importance to Claro the staff behind the campaignwhich is a dedicated group, focused on ensuring the quality, ethics and efficiency of artificial intelligence implementation.

“With the ‘Magic of Connection’, Claro not only celebrates advanced technology, but also the key role of professionals who work together to make this unique experience a reality for our users.”