Christmas represents one of the most dynamic seasons and one of greatest commercial activity, where many citizens look for the ideal gift for their family or friends.
Despite the recession that the country is going through, expectations remain high and trends vary every year.
What do Peruvians give the most?
Among the most sought-after products in 2023, toys, beauty and dermocosmetics items, household appliances, summer clothing and sneakers stand out, according to information from the Falabella marketplace.
Additionally, data from Free market They also indicate a high demand for cell phones, smartphones, headphones, speakers, video game consoles and laptops during this December 25 holiday.
This trend highlights a growing interest in gifts technological.
“Every year we see an increase in advance purchases, even since November, taking advantage of online offers from events such as Black Friday, Cyber Wow and Cyber Fest,” said Sergio Giannotti, marketing manager of Mercado Libre Perú.
In addition, the Pro Innóvate program, of the Ministry of Production, has promoted other types of gifts, such as virtual courses for S/29 on platforms such as Crehana, and Cuentología, a digital library of audio stories for children, from US$5.99.
It should be noted that the average expenditure of Peruvians for these Christmas purchases it has experienced an increase of 10% compared to the previous year, reaching an average of S/200.
Along these lines, the favorite payment methods are credit cards (65%) and debit cards (20%), according to Mercado Libre.
Sales flow rises
For these dates, emporiums and shopping centers significantly increase their sales. In detail, in the 4 Mallplaza centers, located in Comas, Bellavista, Arequipa and Trujillo, December transactions increased by 61%. For its part, home deliveries have also experienced an increase of more than 70% during the last month of the year, according to projections from rappi.
Thus, in Ecommerce, the most requested categories include technology (21%), flowers and gifts (18%), beauty and personal care (14%), vapes (13%), bookstore (13%) and fashion (6%) , while the five most popular products in e-commerce are cell phones, speakers, roses, vapes and soccer jerseys.
It is important to note that during the 2022 Christmas campaign, Consumption in food, fashion and department stores would reach S/1.2 billionaccording to the analysis of Niubiz Data.
Security and savings
In terms of security in purchases, it is recommended to be alert during transactions, verify them through mobile banking or banking channels, and make purchases exclusively on official websites, recommends Banco Ripley.
Likewise, it is urged to avoid the use of public Wi-Fi networks and not share personal data to prevent fraud.
The Supervisory Body for Private Investment in Telecommunications (Osiptel) has implemented the ‘Check your mobile device’ tool, allowing users to compare prices of 240 mobile devices from 14 different brands, available in both retail stores and marketplaces. “If a user wants to purchase an unlocked 128 GB iPhone 14, in Claro it would cost S/4,699, but if they buy it on the website Royal Plaza it will be 22% less (S/3,449). It is a saving of S/1,250,” the entity stated.
Keys
Options. Microentrepreneurs of Gamarra They have brought forward the summer campaign with offers of up to S/5 to be able to face the drop of up to 50% in their sales. So, Sets for women and men are auctioned from S/15 to S/30.
In red. Christmas and New Year sales would decline by around 30% in Gamarra and Mesa Redonda.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
