For the fifth year in a row, Favorite corporation leads the list of companies with the highest revenue, according to the ranking of Supercías of Companies, Securities and Insurance (Supercías) for 2022. This company generated 2.355 million dollars in revenue.

Coming up El Rosado Corporation, which also remained in the first places. On this occasion, he registered 1,431 million dollars in sales. This supermarket appears for the third time in a different location.

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And with 1,412 million dollars in revenue is positioned Industrial fishing of Santa Priscilaa position he has held since 2021. He was previously ninth on the payroll.

The Supercías report shows that during 2022 the total sales revenue was 143,500’188,090.02 USD, or 14.1% more than in 2021 when it was 125,789’212,861.42 USD.

Favorite corporation

Paúl Sarango, coordinator of the Innovation and Entrepreneurship Research Group, Private Technical University of Loja (UTPL), states that La Favorita Corporation remains on the market thanks to digital transformation and the adoption of advanced technologies such as artificial intelligence, big data and automation.

“Not only to improve internal efficiency, but also to enrich the user experience. Implementation of e-commerce platforms and mobile applications. Another key factor is innovation in products and services, adapted to the changing needs of consumers. and strategies Marketing digital,” says Sarango.

This agrees with Diego Cueva, professor of economics and business topics, who points out that opening stores contributes to the company’s growth. “He did it cover new niches the market because human economies are looking for different alternatives in terms of the price and quality of their products,” says Cueva.

El Rosado Corporation

As for the position of Corporación El Rosado, according to Sarango, it is due to its presence in several sectors, including retail, entertainment and gastronomy, “which not only reduces the risks associated with dependence on one sector, but also it allows you to capitalize on opportunities in different areas of the market“.

“In the field of entertainment and restaurants, the corporation has achieved a notable presence, operating cinemas and popular restaurants. This diversification allows us to attract a wide customer base, but also to adapt to different consumer and leisure trends,” says Sarango.

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Highlights of the cave product insertion strategy and adaptation of space in places where there was no presence: “It has generated sales growth of an average of 9% in recent years.”

Saint Priscilla

Santa Priscila is in third place and according to Sarango, this company could have a significant impact by the end of 2023. “The El Niño phenomenon usually affects ocean and climate conditions, which can affect marine life and weather. This affects both the production and the quality of products such as shrimp and tilapia. However, they depend on the intensity of El Niño and the adaptation measures the company takes,” says Sarango.

Cueva agrees and adds that the fishing sector could be seriously affected by the production of shrimp, one of the main products. “Due to floods that may occur at the end of the year and in the first quarter of 2024, generating a contraction in its growth. In addition, the El Niño phenomenon affects the temperature of the ocean, changes marine life, raises the cost of acquiring raw materials for the company,” Cueva claims.

Equal current

It appears in the fourth place Ecuacorriente SA with 1,180 million dollars. This company, which operates the Mirador mine in Zamora Chinchipe and mainly exports copper, was in sixth place in 2021 and rose a year ago. This is the second time that a company with these characteristics appears on the Supercías list.

“The mining sector represents continuous growth in Ecuador, positioning itself as one of the economic activities that contributes positively to the trade balance, with projections of growth of more than 100% of copper exploitation in the next five years,” says Cueva, who adds that high investments in the sector are expected .

For Sarango, Ecuacorriente’s fourth place reflects significant positive perception in the mining industry, which he believes has been worked through communication strategies. “Creating a positive image in public opinion. The presence of a mining company in the first place may indicate a change in public perception towards a more favorable view of the industry.recognizing their contribution to economic and social development, along with their commitment to sustainable and responsible practices,” says Sarango.

Primax

Primax Comercial del Ecuador Sociedad Anónima He appears in fifth place with $1.162 million and has also seen growth, having been in the eighth position two years ago.

“The company goes beyond the status of a gas station, that is, the diversification of services has influenced the creation of income, except marketing strategies related to customer retention through promotions and a broad product portfolio,” says Cueva, who sees this market as having many opportunities for growth.

While for Sarango, being in the top 10 shows a strong reputation: “This position can reflect service efficiency, product quality and commitment to sustainability and social responsibility. The presence suggests that Primax has succeeded in differentiating itself in a market that is vital to the economy.”

Top 10 sales revenue

Gisis

It is in sixth place and in the top 10 for the first time Gisis SA with 1.089 million dollars. This company sells animal feed, including concentrated animal feed, feed additives and more.

According to Sarang, this is a sign of increasing image and prestige. “This progress highlights effective management and business strategy, focused on innovation and product quality, aligned with sustainable and ethical practices,” says the expert.

Cueva believes that Gisis’ presence is due to the key sectors it manages such as aquaculture, animal husbandry and pet care. “These sectors showed a positive trend, which led to an increase in sales across the country. By maintaining a production focused on these areas, the company experienced a favorable financial performance. Furthermore, by obtaining ecological certificates, he strengthened his position on the market,” says Cueva.

Pronaca, Conecel, Dinadec and Difare

Then there is National food processor CA Pronaca with 1.076 million dollars. In 2021, it was in fifth place.

Ecuadorian telecommunications consortium SA Conecel It is another company that entered the top 10. In 2022, it recorded sales revenue of $1,041 million. By 2021, it was in the fourth position.

Dinadec SA enter this ranking 2022 in ninth position with $1.033 million and also dropped in position since 2021 was seventh.

And closing these top 10 is Ecuadorian pharmaceutical distributor (Difare) SA with 897 million dollars. Difara’s fall was one step, before he was in ninth position.

What is the projection for 2024?

Sarango foresees scenarios of recovery, growth and challenges. For example, the recovery of companies after the impact of the pandemic, which in some cases was slow. In growth, he mentions technological progress related to artificial intelligence and renewable energy.

“And the fossil fuel industry will face significant challenges due to the growing transition towards cleaner and more sustainable energy sources. Global dynamics will be affected by geopolitical tensions and persistent economic uncertainty, factors that could lead to greater volatility in certain market segments. In this context, moderate global growth is predicted, characterized by an uneven recovery, with some sectors experiencing a greater impact than others,” says Sarango.

While Cueva believes that the projections for 2024 will be negative for some sectors, especially those related to agricultural production and a greater presence on the Ecuadorian coast.

“The presence of this climate phenomenon introduces a number of variables that can have an impact. Sectors directly linked to natural resources such as fisheries and agriculture could experience significant fluctuations, while those with sustainable approaches could stand out amid the volatility,” says Cueva.

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