Prices and many other options mark the supermarket’s strategy for Christmas baskets, which are already being taken over by hangers

December began with a strong movement in supermarkets and self-service chains to offer Christmas baskets, the demand of which is more focused on companies who buy them as gifts for their colleagues, although they are also carried by customers in general. The products they contain, as well as the prices, are varied: there are options from $7.99 with 10 products to almost $180 with more than 18 products, including whiskey, wine, pig’s feet, turkey and specialty hams.

On Friday, Lorena, a human resources assistant in a logistics company, brought 20 baskets from Supermaxi located on Bombero Avenue. “We have 16 associates, but we brought in one more for the Christmas raffle.” The company invested almost 400 dollars in these gifts. The option chosen by this institution costs $19.99 and contains 18 products:

Like Lorena, many corporate and private clients want to stock up early. Corporación Favorita, owner of Megamaxi, Supermaxi and Akí, assures that they have “sufficient quantity to satisfy corporate orders and a program of discounts, benefits and bonuses depending on the amount of the reservation. Credit, deadlines and different payment methods, as well as personalized delivery to the client’s facilities, are benefits that our clients highly value,” the Corporation explains. In 2022, they sold more than 400,000 baskets.

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Supermaxi, for example, divides its possibilities into baskets, containers and pantries. Prices are $29.99, $51.99, $95.99, $134.99, $169.99. Containers are $32.99 and $44.99, and pantries sell for $11.99, $19.99, $23.99 and $27.99.

While the Akí chain offers an economical option at $7.99, it’s a ten-product case:

Akí’s other options cost: $11.99, $17.99, $22.99, $28.99, $29.99, $35.99, $51.99, $95.99, $134, 99 and $169.99.

In addition to baskets, there are alternatives to Christmas cards or direct loans. “Companies can obtain direct credit quotas that are deducted from their payment roles or gift vouchers in the amount the client wants to entertain their associates,” the Corporation states. They also offer discounts on the purchase of toys for the children of company workers from their Juguetón chain. They offer 5% off orders over $1,000 to $5,000, 10% off orders over $5,001 and free gift wrapping.

While Mi Comisariato’s Christmas basket range, from Corporación El Rosado, has six colour-identified options. The cheapest is red with 13 products at $9.79:

Other alternatives add products and prices: yellow basket $12.79 with 17 items, orange $16.49 and green $21.90 with 18 products, blue $27.40 with 19 products and red container for $31.49 with 17 product that includes a 750 ml bottle of sparkling wine.

Meanwhile, Corporación Fernández has three shopping cart options. The best selling one is economical for $13.99 with 13 products. There is another one for $18.99 and the one for $23.99 has 18 products and includes a bottle of wine.

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The company plans to sell about 13,500 baskets, a similar amount to 2022. “In terms of the baskets, what we tried this year was obviously to improve the product values ​​compared to last year, so that customers perceive that even in the basket with a lower value they have products which are very necessary for these dates,” said the spokesperson of Corporación Fernández. For example, in 2022, the most expensive shopping cart cost $28.99.

There are twelve options on the Coral Hypermarket side and they are keeping their prices for 2022: executive baskets of $8.65, $12.65, $14.70, $17.20, $20.50, $25 and $30.50 USD.

And your most valuable opportunities are:

Children from the Foundation drew designs for Christmas baskets

Almacenes Tía’s baskets were designed this year through a competition with children from various foundations: The Santa shopping in one of their stores who appears in the cheapest $7.99 basket was made by Sofía Salazar, 12, from the María Montessori Foundation.

Another design featured in the $12.99 basket features Santa in his sleigh with Rudolph the reindeer. This was done by 9-year-old Lisette Anzules from the Pasos de Vida Foundation.

There are multiple options at $9.99, $11.99, $15.99, and $19.99 each featuring a design made by a child on multiple foundations.