The colors red, green and white are those that prevail in the shopping centers of Guayaquil and Samborondón, and refer to the Christmas season.

These tones mix with wreaths, balls, Christmas trees and familiar characters of the most anticipated season.

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Shopping centers are preparing promotions for this holiday. Some will promote activities like letterbox for Santa, grace months and even vehicle raffles.


If your Christmas wish is a new car, accumulating $25 in purchases at the Riocentros chain of stores in the country will bring you closer to fulfilling it as you will be entered into a draw for three BMW 330e (photo).

And in order to have fun while buying gifts for your family and friends, Riocentro has prepared several activities until December 23. Your children can meet Santa Claus and his elves on Fridays from 4 to 8 p.m. and on weekends from 2 to 8 p.m.

The Cookie Factory, where the most delicious sweets are made, opens in Riocentro Quito, Riocentro Sur and Riocentro Norte on Tuesdays and Thursdays from 17:00 to 20:00 and on Saturdays from 10:00 to 17:00. In the same Riocentros, on Wednesdays and Saturdays from 5:00 p.m. to 8:00 p.m., the little ones can have fun painting in the coloring workshop.

Having breakfast with Santa Claus? Clean! To participate in one of the 10 places to enjoy that meeting, take a photo and post it on your social networks with the hashtag #NavidadEnRiocentroShopping and tag @RiocentroShopEC.

Mall del Sol

Mall del Sol is preparing promotions this Christmas. Diners Day will be held on December 15, during which customers will be able to shop with a two-month grace period and get more benefits. Additionally, Diners Card purchases are eligible for great rewards.

But that’s not the only thing. Mall visitors will be able to enter their $30 receipts to enter four vehicles to be drawn in January 2024. They will also be able to receive receipts, gift cards, solbags, and more than $100,000 in instant prizes by visiting the digital experience.

Mall del Sol offers an unforgettable experience for families to welcome Santa Claus for another year. This activity costs $3 per person.

Thus, visitors will be able to enjoy the ‘Magic Journey of the Sun’, which will take them to Santa’s house. It will be available until December 24th.

In this area, families will be able to take photos with Santa Claus. Until December 24, parking in the shopping center will be free.

San Marino Shopping

San Marino Shopping has prepared a series of events and promotions until the first days of January 2024.

“We tried to create not only a shopping destination, but a real meeting place where experiences exceed expectations. From live performances to offers in a wide range of stores,” says the shopping center located in the north of Guayaquil.

A large number of shops are planned for this place, and there will be space to attract the public Instagrammable and live events.

There will be traveling characters such as magicians, flutists, dancers and singers who will be spread around the mall. In addition to the central tower, a place where families can take photos with Santa Claus and make personalized chocolates.

To access these events, you must present a receipt for each purchase made at San Marino Shopping stores.

In the meantime, the shopping center with 160 facilities, including shops and islands of different categories, will carry out social activities.


CityMall is another mall that joins these promotions, taking advantage of the best time of the year to create an atmosphere of joy, excitement and the magic of Christmas.

CityMall joins the celebration by presenting its “We are all Santa Claus” campaign, which brings surprises and moments to share with loved ones, according to the mall located in the north of Guayaquil, which promises prizes.

You can participate until January 7, 2024 by exchanging receipts for purchases as low as $25. When a customer makes a purchase, they will have the chance to enter a grand draw for two 0km Kia Stonic hybrid cars.

Also, CityMall invites its customers to donate a gift and join an initiative together with the Guayaquil Charity Board in which everything collected will be delivered and distributed among the lucky ones of the social programs that the institution has.

This is how this shopping center will celebrate the coming Christmas season full of wishes, solidarity, surprises and gifts for all visitors.

South Mall

The shopping center, located in the south of Guayaquil, is preparing moments of joy and magic with the “Dream Factory” campaign that brings incredible prizes to be distributed this Christmas.

Purchases of $25 or more at the mall will be exchanged for coupons to enter a raffle for two Dongfeng SX5 0km vehicles, five $1,000 vouchers each and ten 65-inch LED screens. This will be possible until January 7, 2024.

There will also be “Christmas Roulette”, a fun and entertainment area that will bring instant prizes to participants every week, including air conditioners. splits, laptops, speakers, purchase orders and more Christmas gifts while supplies last stock.

With all these proposals, Mall del Sur offers the opportunity to enjoy a Christmas season full of encouragement and gratitude for the inclination of its customers, who invite them to participate in the “Factory of Dreams” and enjoy all the activities it offers. at this time of great celebration, they say from the shopping center.


The Village has an action as a Christmas present and these are the actions and events for this holiday that will last until January 7, 2024, says the Village’s marketing manager, Natalia Tamariz.

“The shopping center will have special gifts such as cars for the Christmas campaign, as well as surprises for customers,” says Tamariz.

As part of the Christmas season, there will be a Citroën C5 Aircross raffle, open to those with purchases starting at $30.

Likewise, from December 6, it will be held Show Santa Claus, Christmas cookie workshops and traditional holiday choirs. Bankard Day will be held on December 8 and Diners Day on December 16.

The Village has about 500,000 visits per month and has 80 shops. It is located in Samborondón.

The shopping center hopes to cheer up children and adults with a program of Christmas activities.

The decoration in this place helps to create the magic that the month of December brings.

North Mall

Events and promotions during this month at Mall del Norte. This shopping center promises the magic of Christmas with raffles and raffles shows live.

For example, they will be raffling off two Citroën Celysee diesel cars for every $25 purchased at Mall del Norte stores.

There will also be gifts for the Christmas season and events such as a play Charlie and the Chocolate Factory, which will be from December 15 to 17 in the Congress Center.

Tickets for the show can be exchanged by presenting the receipt at participating centers.

The Christmas promotional campaign will last until January 7, 2024, according to the shopping center.

In addition, there will be a chocolate bar workshop, stories with Mother Christmas, a mailbox for Santa and photos with this Christmas character.

Alias ​​​​​​Card Days will take place between December 8th and 10th, and Diners Day on December 16th.

The mall receives up to 800,000 monthly visits and has 130 stores, according to Mall del Norte marketing manager Natalia Tamariz.