This November 30, Kobe Sushi & Rolls, an Ecuadorian Japanese fusion food chain, opens its fifth location in Guayaquil to the public, located in Plaza Tía La Joya. This sector was chosen by the brand, due to the growth and expansion it had in recent years, which became an opportunity to increase its positioning in the city.

Kléber Molina, general manager, announced that the goal for 2023 is for the brand to have more growth at the national level, so that 2023 ends with a total of 19 restaurants. In Guayaquil alone, during this year, 4 new stores were opened in Mall del Sol, Plaza Batán, Mall del Norte and the last one in Plaza Tía La Joya.

This new location has invested 245,000 USD and, as part of its commitment to society and the development of the country, it is creating 20 new sources of employment with projections of growth in the coming months. It is important to note that all associates have gone through the education process in order to provide the quality service that characterizes them.

As part of its launch, from December 1st to 15th, the new Plaza Tía location has several offers for its new customers, including All You Can Eat for $9.99 per person, equivalent to 50% off the regular price. There will also be free home delivery; This is with the aim of its consumers getting to know the Ecuadorian Japanese fusion flavors of Kobe.

Likewise, Nathaly Guevara, manager Marketing, He mentioned that among his plans for 2024 is the opening of three new stores in Guayaquil and one in Cuenca. For this, they estimate an investment of 900,000 dollars. Their goal for next year will be to expand the offer of Ecuadorian Japanese fusion food throughout the country.

During the launch of his app, Kobe organized a sushi-making master class for the public. Photo: Patricia Sandoval

Meanwhile, this week Kobe Sushi & Rolls unveiled its mobile app in Quito to provide its customers and consumers with a new shopping experience. Currently 40% of its sales come from delivery and sales through digital platforms. The brand plans to close 2023 with a total of 30,000 downloads.

According to what Kléber Molina, brand director, mentions, “the decision to launch a application mobile phone comes from the fact that it is the most frequently purchased category delivery with 94%. We also took into account that the majority of online purchases are made via mobile devices.”

The app is now available for download on both Android and iOS. Here you can find the Kobe menu, access exclusive products in application, as well as discounts and special coupons.