The innovative and dynamic essence of Sumesa, prominent in the Ecuadorian market, traces its roots to the visionary engineer Jorge García (+), the founder of the company, who in 1973 launched the iconic ‘Fresco Solo’, the first juice powder in Ecuador. . That success, personified in the adorable clown who was born drawn on a napkin, remains a beloved symbol in the country to this day.

Their importance in maintaining their position on the market is reflected in their entire work, and their persistence makes a latent difference. “We maintain quality, always following consumer preferences. We continuously research what they want to meet their needs. Now, with a corporate governance that shareholders trust and a board of directors with professional management, we continue the journey of working side by side as a team. This allows us to serve consumers nationally and internationally,” comments its shareholder, Julián García, on how they achieve nationwide acceptance.

In 1985, the company made another milestone with “Sumesa noodles and noodles”, gaining a privileged place in Ecuadorian homes. For four consecutive years, his spaghetti has received the highest rating in Europe, “Crystal Award“, emphasizing their unique quality from which they are made Transcendwheat with the most protein in the world with as much as 21%.

Technological progress implemented in the Ecuadorian company’s mills. Photo: Courtesy

The inclusion of yellow-legged chicken in 1997, now with pink Himalayan salt, made Sumesa soups number one in sales and taste in Ecuador, recognized by the company Kantar World Panel and Mk Trends who study consumer preferences. “Bottled water of Sumes” and “Fresh tea” are examples of recognizable drinks that characterize the brand.

Sumesa, present on the Ecuadorian table for almost half a century

Business knowledge and leadership in broths led Sumesa to global innovation with the world’s only fat-free cubes, “Del Campo” for Ecuador and “Criollito” for Puerto Rico. In addition, the company has built one of only five industrial wheat grinding mills in the world, fully automated with the most modern technology of the Swiss brand. Bühler.

The introduction of these advances in food production with a vision of the future reaffirms its commitment as a recognized leader in the industry, as the work takes place via mobile phone and is monitored by producers 24 hours a day from Switzerland. ; This also has a 140-camera selection and optical separation system that carefully rejects imperfect wheat.

Sumesa is recognized for its quality all over the world. Photo: Courtesy

Since 2015, it has produced private labels for Supermaxi and Mi Comisariato, exporting to multiple destinations such as Central America, the Caribbean, Europe and the United States. Committed to social responsibility, his wastewater treatment plant received the ‘Green Latin America’ award.

Jorge García Torres (+) founded Sumesa in an area of ​​21 square meters with one worker

Jorge García (+), the founder of Sumesa, had incredible consumer perception. Photo: Courtesy

All of these products and more were highlighted during his fiftieth anniversary celebration, where Jorge García (+) was also honored, highlighting him as a born leader. In this emotional event, the faith, perseverance and perseverance that have guided Sumesa since its inception stood out.

His daughter, Gabriela García Miranda, closed the event by expressing: “Today my father would be very proud, since his faith and perseverance made this dream come true that he had with my mother 50 years ago. His creativity and perseverance are things I will always admire about him.”