One of the most anticipated campaigns for small merchants is Christmas, date where they hope to boost their sales and close on the right foot 2023. This, in the midst of an economic recession that has hit the pockets of Peruvians.
Despite this, Rodolfo Ojeda, president of the Small Business Guild of the Lima Chamber of Commerce (CCL), estimates that 40% of small and medium-sized businesses (SMEs) will request loans to supply merchandise in this latest campaign. of the year.
According to the businessman, small businesses will not only demand loans for the Christmas campaign, but also thinking about the upcoming ones such as the summer season. Therefore, the credits to be requested range between S/3,000 and up to S/50,000, which they expect to pay in 6 to 12 months.
“The Christmas campaign is prepared four months in advance with the expectation that sales will reach S/13,000 million, which represents 40% of annual income,” said Ojeda during the XXII Expo Pyme 2023.
The most in-demand products on these dates are toy products, clothing, footwear, electronic games, etc. In addition, family expenses will also be focused on the purchase of Christmas trees and decorations (lights and spheres), accessories for the central dinner, births and others.
Prices would rise
Due to the inflationary trend, Rodolfo Ojeda predicts that SMEs would increase the price of their products between 3% and 5%. This, given the higher cost of imports and because in the last three years businesses, due to the environment of health crisis and political instability, did not modify the value of what they offered.
The representative of the CCL He also stated that SMEs are using various digital strategies to be more competitive in this campaign considering that there are more than 20 million Peruvians who buy online, so they seek to boost their sales through this means.
“The maelstrom of immediacy and technology has energized commerce, with social networks being a key tool for entrepreneurs and SMEs to have a closer relationship with potential clients,” he commented.
Keys
On-line. The social networks most used by SMEs are Tik Tok, Instagram, WhatsApp and Facebook, whose participation in total sales ranges between 2% and 5%.
Virtual channel. The majority of Peruvians spend up to S/750 per month.
Source: Larepublica
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