The christmas campaigndespite the current economic situation, is presented as an opportunity for economic reactivation and job creation in various industries such as, for example, the consumer goods and services sector, which has proven to be the driving force of the demand for employment in recent months, as revealed by the ManpowerGroup Employment Expectations Survey.
Sectors with job demand
In accordance with Daniel Galdoscommercial manager of ManpowerGroup, companies in the sector HORECARetail, Entertainment and related sectors, seek to make the most of the Christmas season to counteract the adverse results of recent years, marked by the pandemic of 2020 and 2021, as well as the social problems of last year. With high expectations, these companies are searching for quality talent that allows them to achieve the best possible results.
“Despite the economic uncertainty in the country, optimism prevails among Peruvian employers. The behavior of domestic consumption during recent months has been a source of attention, since many have reported sales results below expectations, indicating an incipient recession. However, the characteristic optimism of Peruvians suggests that a reversal of this trend is possible in the coming months,” adds Galdos.
Likewise, he mentions that they show greater optimism Leisure-related activities, such as restaurants, hotels, cinemas and theaters, are experiencing an increase in employment demand.
Profile and salaries
According to the commercial manager of ManpowerGroup, Customer service in this Christmas campaign is crucial, so the profile of the sales professional that businesses are looking for must stand out for effective communication. “The ability to actively listen will be essential. This will allow sellers to understand customer needs in depth and adapt product or service proposals in a personalized way,” he highlights.
Currently, candidates have a wide range of job offers and benefits and salaries during the Christmas season are usually more attractive. The average salary offered during this season varies depending on the type of sale, but in general, it ranges between S/1,400 and S/2,500, being relative to the profile and the company.
Tips to improve your employability:
In a job search it is important to identify specific sectors, companies and areas that adapt to the candidate’s strengths. Galdos concludes by pointing out that talents can improve their employability through self-discipline, and shares three key tips for professional growth:
- Research and Prepare: Candidates should research and prepare for the job opportunities offered by the Christmas campaign, identifying the companies and sectors that best fit their skills and objectives.
- Skill Development: Improving communication skills, especially effective communication, is essential to excel in sales and customer service roles during this season.
- Persistence and Adaptability: Given the economic uncertainty, it is important to maintain persistence and the ability to adapt. The job search may take time and effort, but the opportunities may be promising this season.
Source: Larepublica

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