He Black Friday was installed in Ecuadormany companies have advanced their offers and discount campaigns despite the fact that the date falls on the last Friday of November, which will be the next 24th in 2023.

You can now find products and services with discounts and deals for the season, so it’s important to know what to do if you want to shop on Black Friday, either now in stores that have advanced discounts or next Friday the 24th last weekend in November.

For this, economic analyst Jorge Calderón gives some advice when buying during this season of discounts.

1.- Define the budget you will have for Black Friday shopping.

This is the first step and it is important for the customer to maintain the discipline of buying.

First, a consumer needs to know how much they earn per month “and then see how much they can spend on Black Friday shopping,” he explains.

Black Fridar promotions and discounts are very attractive and can lead to impulsive purchases. Photo: Peter Tavra Franco

2.- Determine the type of things you want to buy.

Whether it’s travel, services, home appliances or other products, the customer needs to focus on the type of product they need.

This is so that “you don’t get excited to buy things you shouldn’t, because the promotions are very attractive”.

3.- Justify your purchase.

The expert recommends that before buying, ask yourself what would happen if you didn’t buy it? Will it affect my quality of life if I don’t have it?

Answer honestly.

4.- Determine who these purchases are aimed at.

One tip is to be clear about whether it’s a personal purchase, a family purchase or a gift, or maybe you want to do your Christmas shopping early.

Calderón indicates that this is necessary to avoid a similar expense later, for example, during the Christmas season.

How Black Friday came about and why it’s a discount day in stores

5.- Compare prices and offers in different facilities or suppliers.

This is necessary so that the customer does not decide on the first offer he finds on his shopping trip.

The analyst assures that it is best to visit several stores and compare the prices of the same product you want to buy in several stores.

And after comparing all the options, decide to choose the most favorable one, so you won’t regret it.

6.- Compare prices weeks or days before offers.

You need to have some foresight to buy on Black Friday, and it’s a good habit that once you’ve decided which item you’re going to buy during that sale season, you should go to the stores before the deals start and check the price of that item, then compare it to the one featured in the promotion and determine whether whether it uses or not.

“What many companies do is to gradually lower the prices of things, so when Black Friday comes around, they put the price discount in quotation marks, but it’s the price it was before the escalation,” says the expert.

Despite the Black Friday deals, some devices have gone up to 14% higher, according to the study

7.- If you are going to buy via on the line ask for references.

Another recommendation is to research the platform where you plan to make the purchase. On the pages and profiles you can find comments from clients who have already used it.

You can also seek recommendations from family, friends or acquaintances about the buying experience to help you make a decision.

8.- If it differs, know how much you will pay.

If you’re going to be shopping on credit on Black Friday and plan to apply for a deferment, you need to know how much you’ll pay now in the short term and how much you’ll set aside over time to pay for those purchases.

Also consider whether there is a possibility of an interest-free deferred loan.