The American donut brand Krispy Kreme opened its second location in Ecuador on Wednesday, November 1, this time in the San Marino shopping center, north of Guayaquil. The first location of the renowned company opened its doors on October 26 in Plaza Moderna, at km 2.5 of the road to Samborondón, which caused great anticipation that as many as 200 customers had been waiting outside the premises since the night before to win a free donut promotion.
The opening hours of the new San Marino location are: Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sundays from 11:00 a.m. to 8:00 p.m.
Krispy Kreme opens its first location in Ecuador with an initial investment of $1 million and plans to open 4 more before the end of 2023.
The brand’s initial investment in the country is $1 million, and according to Krispy Kreme spokeswoman Dolores Casal, that investment “will grow as more locations are opened within the country.” In the rest of 2023, three more locations are planned to open in Guayaquil, and in 2024 they will also expand to Quito.
In Guayaquil, the Mall del Norte shopping center announces the imminent opening of the brand on its Instagram account. Likewise, in Samborondón, Village Plaza also revealed the arrival of Krispy Kreme on its social networks.
Ecuador becomes Krispy Kreme’s second country in South America, after Chile, where they have four locations, adding to the brand’s more than 13,000 stores globally, according to Krispy Kreme’s director of international operations, Miguel Méndez.
The brand’s goal, Méndez said, is to open stores in three to five countries a year. Apart from Chile, whose stores were opened last April, this year they opened stores in Costa Rica, Jamaica, Switzerland, among others.
200 customers benefited from the donut promotion at the inauguration of the first Krispy Kreme location in Ecuador
Méndez indicated that a study was conducted to reach Ecuador, which included market visits. They started doing it a year and a half or two years ago. “We did studies on how many sweet bread shops (there are in Ecuador), we saw a pretty high amount that let us know that consumers like sweet bread, and then when we started testing the donuts, they served what we thought,” he said. is. explained.
Source: Eluniverso
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