With backpacks, mats, pillows, plastic and metal chairs and other camping supplies. This is how the people who met the conditions for the promotions that Krispy Kreme offered to the 200 people who arrived at the opening of its first location at Plaza Moderna, located at km. 2.5 times to Samborondón.

Living the experience and getting to know this new product of the American brand were some of the reasons that motivated 200 people who came in groups or alone to stand in line.

Shoppers line up to spend the night outside Krispy Kreme’s first location to be among 200 winners of a grand opening promotion

Geovanny Villacís, 21 years old, was one of them and reached the last place, 200. He arrived at 06:30 this Thursday, October 26. Villacís received the promotion of ten monthlies over six months.

“A friend told me about the event, we were going to come together, but it didn’t come at the last minute. “I didn’t think it would be that full and I was told the number was 200,” Villacís said.

Picture taken at 07:30 this Thursday as dozens of customers waited for the store to open. Photo courtesy of CRF.

However, there were also those who arrived a day earlier. Like Gabriela Gómez, 21 years old, who arrived at the premises yesterday at 11:00 a.m. accompanied by three other people.

Gómez said that yesterday at 7:00 a.m. they sent him a photo showing seven people already in line, then more started arriving and when he saw the influx, he left his house and arrived at 11:00 a.m. and number 62 arrived and his friends 63, 64 and 65. “There were a lot of people. I didn’t think people would come so soon, he said.

After opening this first location, the American brand announced that it will open four more locations in the rest of 2023. Photo: Space

Gabriela Barco, 20 years old, arrived on Wednesday at 5 pm. He reached for the bracelet with the number 91. “It is an experience that is not experienced every day, I said to myself: ‘I have time’ and I came. When I arrived it was about 109, so there was a long line. “I think there have been people who have arrived since Tuesday,” he said.

In front of Barco was a group of three people, two brothers and their friend, between the ages of 18 and 21, who said in unison that they had come to live the experience. Their turn also arrived on Wednesday at 6:30 p.m. and reached numbers 112, 114 and 115. According to this group of young people, the first people arrived on Tuesday evening.

Krispy Kreme opens its first location in Ecuador with an initial investment of $1 million and plans to open 4 more before the end of 2023.

Convinced that there would not be many people, at 05:00 this Thursday Fabián, 26, arrived together with his girlfriend, and they arrived in one of the last places, 196, and his girlfriend 194. “I thought I would come early, I thought “I thought there wouldn’t be a line, when I arrived today, we were the last, simply,” he said.

Many potential clients have been mobilized since last night after the brand, new to the country, offered the first 200 customers a free weekly pack of 12 donuts for a year. Last night, the company reported on social networks that it had technical problems, but the Instagram account is active again.

After opening this location on the road to Samborondón, Krispy Kreme plans to open four more locations in the rest of the year, one of them in the San Marino shopping center, and to continue expanding in 2024, one of which is Quito. cities where you plan to arrive.

In addition to Ecuador, at the level of South America, the brand has four stores in Chile, a country where they arrived in April this year.