Given the need to cover the housing deficit in Peru, which affects more than 1 and a half million families, the Lima’s center It is shown as one of the most relevant niches for the dream of your own homeaccording to data collected by Grupo Lar.
70.5% of monthly searches revolve around renting, and 29.5% for the purchase of a property. 64% of potential clients are in Lima and prefer to use Instagram (59.50%) to find out about the projects on offer.
Yessica Reyes, commercial director of Lar Group, points out that one of people’s main interests is to live near shops, supermarkets and pharmacies, which explains that between 2017 and 2022 monthly searches increased by 378% just to buy a property in the central area. By 2023, an increase of 18% is expected.
And, regarding rent, the increase until 2022 was almost 205%, and a variation of 9.2% awaits at the close of the current.
Why choose the center?
Lar’s analysis details that 30.8% of potential buyers see the purchase of a home in the center of Lima as a long-term investment, while 28.5% want to move to the capital. It should be added that Trujillo, Chiclayo and Ica are the regions that complete the real estate web browsing podium (all below 6%).
Those who prefer renting, 30% are influenced by the strategic location and buildings with security systems; as well as 28.6% who opt for well-distributed spaces. 96% of citizens prefer to find out about rentals through Google, and 50% through media and blogs.
Qantua: a commitment to diversity
Grupo Lar inserted Qantua into the market, a project that borders Av. Paseo de la República with the Lampa, Franklin Roosevelt, Azángaro and Aljovín shreds; with an average price of S/6,700 per m² during its first stage. The firm assures that the project will be completed in 2025 and will have properties of 40 m² to 80 m² in the capital’s core.
“Not only for long-term rentals, but also to use it as an Airbnb and make a significant profit,” said Enrique Castañeda, country manager of Grupo Lar, in reference to the tourism factor that prevails in this area.
Informal costs more
From Capeco they specify that 67% of the constructions made in the capital, during the last 13 years, They were informal and even more expensive.
For example, for one of 35 m² the average legally is S/39,460 – with labor, materials and subcontracts – while informally the expense is S/48,318.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
