The latest edition of Cyber Wow of 2023, the event of e-commerce most important in the country, It will take place from this Monday, October 23 to October 27.
According to Niubiz Datain last July’s edition, the Average ticket of Peruvians grew by 15 points compared to the same edition in 2022, reaching an average purchase of S/211.
Likewise, in the July 2023 campaign, it was recorded that Peruvians went from spending S/135 during the previous four weeks to an average consumption of S/211 per online purchase ticket, which could be related to the gratification that workers receive. payroll at that time of year.
“Cyber Wow has established itself as an important driver for electronic commerce in the country, and For this edition, it is expected that the sales growth trend will continue and that the companies participating in the event will have sales reports higher than what was collected in the 2022 edition.”commented Emigdio Campos, Business Analytics Manager for Niubiz.
What were the sectors with the greatest demand?
On the other hand, the business lines with the highest growth in the last campaign carried out in July were fashion, department stores, pharmacies and appliances; all with a growth of more than 200%.
It should be noted that, in the October 2022 campaign, lThe items that stood out the most were appliances, pharmacies, fashion, technology, beauty and department stores; in which there was a ticket of S/338 on average.
“As in previous editions, for the Cyber Wow week in October, which is the last campaign of the year, we expect a significant takeoff in sales through e-commerce compared to the previous weeks, which which we have been monitoring,” added the Niubiz executive.
Source: Larepublica
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