Key points that entrepreneurs should consider in order to prepare their business for the high season

Approaching high season business, because with Holidays and Parties of Christmas and End of the yearmost Ecuadorians are looking for places to shop, eat and rest.

The increase in the number of clients in these last months of the year usually represents profit for the businessbut those who are not prepared for the high season may face negative consequences, such as lower sales or become victims of insecurity.

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If you have a business, pay attention to the 7 keys to success during the holidays.

Plan your sales

Planning is the secret of successful business. If you know the number of products you will need, the distribution channels you can use during the main season and the schedule of your staff, you just have to organize yourself so that your customers always find the attention they need.

Take inventory

Make a list of all the products you have and all the ones that are missing to move your business forward. Every item, even office tools, should be written down so you know how much to stock up on before the holidays.

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Get in touch with suppliers

Once you’ve prepared your inventory and found out what you need, it’s time to contact suppliers. Negotiate prices and budget for the supply of the products you will be offering.

Don’t forget that it is also useful to have different products during the main season.

Invest in communication with your customers

Whatever your business or venture, it is important that you are present on different channels so that you can communicate with your customers and answer their questions. This means that you have an active WhatsApp number and social media profiles to promote your products or services.

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In addition, you need to know your audience and know how they want to communicate in order for the message to reach them. Don’t underestimate the power of social media.

Take safety precautions

There are different ways to protect your business, especially if you have an open location. Lockable doors, security cameras and burglar alarms are some of the mechanisms. You can also hire private security to monitor the premises and protect your clients.

Apply promotions and discounts

It is an effective way to attract more customers to your business and generate interactions on social networks. Your profiles on the networks can be the best channels to publicize the offers you have.

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Ideally, you should apply promotions and discounts to the products you have in excess, in order to get rid of those goods and make a profit.

Invest the profit

The profit you make in the peak season could be the key to the next step in your business next year. Analyze how you can invest what you earn into advertising, infrastructure or more staff, depending on the needs of your venture.