The implementation of technology to increase milk production and optimize the reproductive efficiency of livestock is part of an agreement between Tonicorp and the Ecuadorian pharmaceutical company James Brown Pharma.

The execution of this alliance was carried out on the Andreína farm, in the canton of Balzar, where the first improved genetic implementation, consisting of embryo transfer, was developed. The contract is open to all farms associated with the company.

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“Tonicorp and James Brown Genetics will work together to design strategies for the productive and reproductive performance of our livestock breeding partners. In addition, training and technical assistance will be provided to our allies to guarantee proper management and application of advanced technologies, as well as compliance with established health and biosecurity regulations,” said Tonicorp’s Livestock Development Manager, José Lucas.

Walter Solórzano (i), owner of hacienda Andreína; Gardenia Landacay, Head of Marketing at James Brown (JB); Andrés Velásquez, Commercial Director of JB; Víctor Solórzano, co-owner of Andreína farm; Carlos Llerena, manager of JB Animal Health; Nancy Portilla, owner of Santa Marta Ranch; Vicente Ángel, owner of hacienda Angoz; and Enrique Navarrete, Technical Advisor at Tonicorp. Photo: Courtesy of Tonicorp

The application of techniques of assisted fertilization of animals, according to the press release, is a process that enables the selection of animals with optimal characteristics and the rejection of undesirable ones, in order to improve the quality of the offspring.

They also indicate that the practice contributes to the increase in the production of milk and its derivatives, and thus to the optimization of production.

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Tonicorp, a company of Arca Continental and The Coca-Cola Company, indicates that for more than fifteen years, it has been promoting sustainable livestock farming in the country through development in the social, environmental and economic axes.

For its part, James Brown Pharma with its business unit James Brown Genetics specializes in the genetic improvement of cattle using advanced techniques, including embryo transfer and insemination. in vitro.