With an investment exceeding one million dollars, Etafashion has opened its seventh location in Guayaquil and the 27th in the entire country. It is located in the recently opened Mall del Norte.

The brand has adopted the concept of a department store where, in addition to fashion and beauty, there is home, technology and space. pet friendly. “One of the big roles is to get everything in one place,” said the manager Marketing author: Etafashion, Gabriel Juncal.

The opening of Mall del Norte is a business opportunity for growth

The facility is spread over an area of ​​1,920 square meters, of which 1,700 are commercial. This Friday, September 8, is the grand opening of this store, where for the first three days (until September 10), they will offer a 20% discount on fashion and home.

The novelty – he said – is that the store has already opened with a much more trained department and that they “give much more weight” to that area. pet friendly, who maintained it for five years. “We see a huge opportunity in all things pet. We believe that as the first store pet friendly We have to go from Ecuador on our own, and not like in other stores, but in a modern way, that is, like modern suits”, he pointed out.

Apart from the area pet friendly, A novelty at the new location is the opening of the footwear department.

In this new location, the brand has also included a footwear section. Photo: Courtesy of Etafashion

Governor Marketing He indicated that this year they did “very well” with the inclusion of international brands such as Isis, Converse, Steve Madden; in Fila, New Balance sportswear; for children Offcorss; for babies, Carters.

He pointed out that 50% of the designs are national and the other half are produced by international brands, and the same happens with pet clothes, which the designer orders to supply 50%. stockwhile the other half is imported.

Etafashion opened a megastore in the new phase of Mall del Sol

The brand that was born in 1953 as a fabric store in Quito and was called Etatex, apart from having stores in Guayaquil and Quito, its “strongest” trading cities, also has stores in Manta, Ambat, Ibarra, Machala, Latacunga, Riobamba, Babahoyo and Cuenca. They do not rule out opening more branches in other cities in the country.

According to Juncal, for each store they generate about 50 jobs directly and 200 for each establishment indirectly (transportation, cleaning, etc.).

The age range of the clients is from 15-16 years and up. “Nowadays, the style of clothing is not determined by years like it used to be, so what we try to plan in our stores is the lifestyle. Before, department stores used to put junior ages etc., that was very segmented, but now it’s something that has changed all over the world,” he said.

Until September 10, there is a 20% discount on the fashion and home section.

Of the segments included, technology represents 16% of sales. According to Juncal, one of the best-selling products in this area is the iPhone 14.

He also commented that the strategies they use are complemented by a form of payment, through credit. “There’s a lot of people in the country who are unbanked and I think that’s a super important benefit as well,” he stated.

Shops in Mall del Norte will open with discounts

In addition to finding products found in brick-and-mortar stores, according to Juncal, they create their own market. He indicated that they have exclusively differentiated products on the line. As an example, he stated that on their website they have white goods, furniture, cars, video games, player.

Innovations in store structure are another of the brand’s bets, according to Juncal. He said that they are now opening with 100% LED lighting, resulting in 80% energy savings.

For eight years, Etafashion has been present in Costa Rica, where they have two stores. “We are the first Ecuadorian company to expand in Central America in Costa Rica carrying Ecuadorian products,” he stated.