The categories of clothing, beauty and toys have the most popular products during the Christmas season. According to the visibility study carried out by Attach, a digital business consultancy, interest in fashion shows great growth during the month of December.
In this category, searches for footwear are more oriented to the sports type, leading with 1 million clicks, with brands and stores such as Adidas (32%), Platanitos (28%), Nike (14%), Child (8%), Reebok (6.5%), Puma (6.5%) and Converse (6.5%).
On the other hand, women’s clothing has a higher preference compared to men’s clothing, the top of the seven most requested clothing brands are Adidas (39%), Nike (17.5%), Shein (12%), Zara ( 12%), Leonisa (8%), H&M (6.5%) and Tommy Hilfiger (5%).
Regarding the category of toys, In the subcategory of dolls, pets, and stuffed animals, these have had a growth since the pandemic, since around 400,000 searches were registered. At a general level, among the brands most sought after by Peruvian parents, is Barbie, with 41%; followed by Lego, with 41%; Play-Doh, with 7%; Fisher Price, with 5.5%; Hasbro, with 3% and Mattel, with 3.4%.
The CEO & Regional VP of Digital Transformation at Attach, Carlo Rodríguez, specified that there is a predominance of searches for girl toys. “You could say that the Peruvian consumer still distinguishes genres for each toy.”
Finally, in the category of beauty, the survey mentions that 2020 was an atypical year, since purchases were focused on electronic commerce and, in that period, makeup items, perfumes, personal care and jewelry were the preferred ones, however, these declined at the beginning of the 2021. However, by December these would generate more than 1 million searches, mainly makeup and perfume products with an increase of 52% and 29%, respectively.
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Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
