The Burger King chain responded to the demands of its customers on social networks: “We are far away”, “we want a brand” and took its business to a community that demanded it: its new location is in Plaza Tía de La Joya, in the sector of La Aurora, which it belongs to the jurisdiction of Daule and is the area of influence of Guayaquil.
Burger King’s general manager for Ecuador, Julián Andrés Quintero, said that since last year, work has been done on this project that serves a “fast-growing sector” and that there are a large number of requests from people living in the area, so this Wednesday, August 30 , officially opened their new premises, which will be open until midnight, and on Fridays and Saturdays until four in the morning.
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The investment in this new location exceeds one million dollars. The total construction area is 416 m², and the communal areas, which include green areas, autoking and parking, occupy 1,500 m². The capacity of this restaurant is 147 people
The brand will open more locally in 2023. Its logo is already in one of the 130 establishments that will open in Guayaquil’s new mall, the Mall del Norte, which will open on September 7 and 8.
Burger King’s expansion for this year includes five new locations: in Plaza Tía de La Joya as an independent location, which recently opened, and in Mall del Norte, more precisely in the food court. In Quito, the new Burger King will be in the Quicentro Sur restaurant, in the El Portal shopping center and in San Luis Shopping, Valle de los Chillos, in the format on the line.
On September 8, Mall del Norte will open a new mall in Guayaquil that also hopes to attract shoppers from La Aurora
The chain plans to create an average of 80 jobs in all the restaurants that will be opened. Each location will create jobs for approximately 20 people.
By opening a new store in La Joya, the brand underlines its commitment to developing the country, boosting the economy and strengthening its role as a generator of employment, as new jobs have been created in administrative and operational roles. , with “training and skill development of the Ecuadorians who are part of their team. This approach not only empowers individuals, but also contributes to raising service standards in the fast food and restaurant industry.”
“Our economic role at the moment is towards creating direct and indirect jobs, bringing new trends to the country, new opportunities and knowledge for new generations that are formed over time,” commented Quintero.
He added that the place has a completely new brand concept that comes designed from the United States.
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Source: Eluniverso
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