BCP and Pilsen surprised many by launching a new logo on their social networks. It is a fusion of both taking advantage of the fact that they have the letter ‘p’ in common. A few hours later they revealed what is behind this unique proposal, which captured the attention of many users, including followers and non-followers of these brands.
Why did both companies merge their logos?
Both companies have launched BCPilsen, an alliance that seeks to promote the habit of saving in Peruvians through returnability. According to the Superintendency of Banking, Insurance and AFP (SBS), 6 out of 10 Peruvians stated that they had not saved in the last year, and, in order to continue improving this figure, through this alliance they want more and more Peruvians to learn to save free and playful way.
“With this alliance we seek to continue promoting the habit of saving, since it is vital to have good financial health and thus be able to fulfill your plans, aligned with our purpose. In addition, we seek to promote care for the environment through returnability,” said Anna Lenka Jáuregui, Marketing and Communications Manager of the BCP.
But that is not all. While they learn they will be able to participate in a nationwide contest and win great prizes:
- Celebration plan: they will win a night to enjoy with their friends, which will include beers, a bar and a DJ.
- Entrepreneurship plan: they will earn S/8,000 to be able to launch the business they dreamed of so much.
- Travel plan: a trip to Máncora for the winner and three friends, all included.
- Savings plan: they will get S/3,000 to continue growing their savings in Warda.
How can you participate in the contest?
Through www.bcpilsen.com, users will be able to learn to save in an entertaining way and participate in games that will make them creditors of ‘coins’ with which they will have opportunities to win the prizes that will be raffled every weekpoints out the BCP.
You can accumulate coins in three ways:
- Learning with the BCP ABC microcourses, where they will reinforce their knowledge about saving.
- Playing a video game, where they will collect returnable bottles while answering financial education trivia correctly.
- Creating your minimum savings of S / 10 in Warda, the virtual piggy bank of the BCP, with the name of BCPilsen.
“BCPilsen is a platform with which we seek to educate people financially, especially young people, so that they can make their plans come true. From Pilsen Callao as the brand that does everything for friends, We seek to understand that saving is something simple and achievablefor example, returning our personal bottles, since you pay only for the liquid, becoming a friendly option for the pocket and the environment”, says Alejandro Molina, Vice President of Marketing at Backus.
How long can you participate?
The contest will be open for eight weeks until October 9 and to participate you must enter www.bcpilsen.com, register and start accumulating coins.
This proposal adds to the different actions that both brands have been developing lately. Pilsen seeks to save its consumers through the returnability of their personal bottles, while BCP, with its Warda application, encourages effortless and automatic savings with a fund assigned by the user.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
