Nestlé, AKI Supermarkets and Supermaxi, the latter belonging to Corporación Favorita, are the companies with the best reputation in Ecuador; followed by Coca-Cola, Marathon Sports, Cruz Azul, Netlife, Sana Sana, Pronaca and KFC, according to the corporate reputation study IPSOS 2023 developed by Ipsos Ecuador and Ekos with the help of the statistical model INC Consultores.

This research has been carried out for 22 years in Chile and for the fourth consecutive year in Ecuador, where 1,800 people, 44% men and 56% women, were surveyed for this report. 24% was Generation Z (born between 1995-2000)53% of millennials (born from 1981 to 1994)18% of generation x (born between 1965 and 1981) and 5% of baby boomers (generation born from 1946 to 1964).

The importance of this measurement lies in the fact that it was also determined that 76% of Ecuadorians would consider a company’s reputation when purchasing a product or service; while 47% believe that knowing the company’s manager or owner affects their corporate reputation.

These are the companies ranked for the best customer service in Ecuador

The study evaluated eleven sectors: food and beverages, automobiles, financial institutions, consumer goods, construction, services, pharmacies, personal hygiene, candy industry, restaurants, retail, supermarkets, telecommunications, pre-paid medicines and insurance.

Meanwhile, these first companies are part of 22 that have been classified as the top performing gold group with an average score of 702 out of 1000; compared to 661 from the silver group (medium reputation) and 602 from the bronze group (low reputation), it is stated in the study that highlights the improvement in the valuation of domestic companies, which is reflected in the position they occupy within the ten companies with the best reputation; seven of which are of Ecuadorian origin.

The 22 companies with the best reputation in Ecuador are:

How to build a company’s reputation?

The report identifies six dimensions that have a positive or negative impact on the reputation of organizations: emotional, financial, sustainability, work environment, leadership management, and product and service.

Diego Fuentes, co-founder from INC Consultores, found that the financial dimension received the highest score with 667, followed by products and services with 651; while Sustainability had the worst citizen rating with 599.

“This is a product of the fact that we are moving towards a new cycle and economy full of reputation where the new consumer of the 21st century is emerging; that more than punishing brands has a transformative energy and intelligent consumption, which rewards, chooses and prefers, beyond the binomial of price and quality, those that include a third variable related to a higher purpose that must be directed towards interest groups and creating value for them”, explained is Fuentes, who stated that the worst valued sectors are construction, prepaid medicine and insurance. On the contrary, supermarkets, pharmacies and the automotive sector are the items with the best reputation rating for Ecuadorians.

The best companies to work for in Ecuador 2023, according to the ranking of consultants

Meanwhile, Karem Orbe, Service Line Solution Leader Corporate Reputation IPSOS, indicated that despite the fact that citizens rate companies highly in their financial performance, what has the greatest impact on reputation at the country level is the way they provide their products and services. the category in which it operates, the treatment and the relationship they can create with the consumer and what their relationship with the workforce is like.

“In terms of reputation, what is said about a company is more important than what a company communicates about itself,” said Orbe, who found that 17.4% of Ecuadorians believe that offering quality products is the most important aspect of a company’s work, followed by good attitude towards customers (16.1%) and concern for the well-being of their employees (13.7%).